Conference programme

Thursday 13 June

Arrival and registration from 9am, tea and coffee available with a separate introduction for those attending AIM Conference for the first time.

Sessions marked with * will be streamed online. Please note, these are subject to change.

9amArrival and registration

A separate introduction is available for those attending AIM Conference for the first time.

10amWelcome to AIM Conference *

Andrew Lovett OBE, AIM Chair

10.10amWelcome to Black Country Living Museum *

Dr Paul Belford, BCLM Chair


Setting up a new museum through, with and for the queer community *

Joseph Galliano-Doig MBE, Queer Britain 

11.15amPanel discussion

Identifying and engaging your museum’s community *

Join members of the AIM Board to hear their reflections on successful and sustainable community engagement.

12.15pmAIM AGM

Including an announcement on the dates and location for AIM Conference 2025.

12.30pmLUNCH and EXPO

Plus, AIM Trustee Laura Crossley will be hosting a lunch for freelancers.

1.30pmBreakouts – Building the business case for community

  1. Small changes, big impact; shoestring evaluation and data gathering techniques – Rose Maxwell and Sarah Clarke, National Civil War Centre – Newark Museum *
  2. Community Stories: Using Intangible Cultural Heritage to further expression, belonging, and engagement – Jacob O’Sullivan, Museums Galleries Scotland.
  3. Creating a location-aware app for the Croydon Music Heritage Trail – Abby Pendlebury and Virginia Smith, Museum of Croydon and Llama Digital.
  4. How museums are using AIM/Art Fund’s emotions research to build and strengthen their communities – Katherine McAlpine, Brunel Museum and more tbc.
  5. Introducing The National Archives and a tour of Dudley Archives – Paul Ford, GLL and Isabel Churcher, National Archives. (Please note the archive tour will be leaving the venue at 1.15pm to allow time for this tour).
2.15pmPanel discussion

Demonstrating the link between community and conservation *

Speakers include Emma Jitha, Icon, Sue Bowers, Pilgrim Trust and Carol King, Black Country Living Museum.

3.30pmBreakouts – The power of communities telling their own stories

  1. Working with your community to stay relevant – Dulwich Picture Gallery.
  2. Developing a public engagement strategy – Historic Dockyard Chatham
  3. Co-curating interpretation with your community – Samantha Jennings and Naomi Peach, Kiplin Hall and Gardens.
  4. ‘Data Hunters & Story Gatherers’ – Jaane Rowehl and Emma Banks, Hampshire Cultural Trust *
4.15pmPanel discussion

Building heritage communities online *

Including speakers from Cromwell Museum, St Ives Museum and our headline sponsors, Bloomberg Connects.



Friday 14 June

9.30amIntroduction to the day *

Lisa Ollerhead, AIM Director

9.45amA word from our sponsor *

Bloomberg Connects

10amKeynote *

Speaker TBC

10.45amTEA BREAK and EXPO
11.15amBreakouts – Community centered governance

  1. How we can shape and revitalise our cultural landscapes – Alexander Goodger and Lynn Boleyn MBE, Stourbridge Glass Museum *
  2. Working with the local community to grow the museum – Braintree Museum
  3. ‘Sharing space’ and addressing Board issues – Chawton House
  4. Building a new board as part of a plan for viability – Hilary Barnard and Ruth Lesirge, HBRL Consulting
12noonPanel discussion

Public funding for public benefit *

Arts Council England, DCMS, National Lottery Heritage Fund, Welsh Government Culture Division and Museums Galleries Scotland.


Creating a menopause support framework *

Sukhi Baden, Black Country Living Museum

1.20pmLUNCH and EXPO
2.15pmBreakouts – Safe communities: staff and visitor wellbeing in museums

  1. Decolonisation and practice – conversations with communities – Lucy Edematie, Powell Cotton Trust *
  2. Safer Museums: Raising awareness of the impact of domestic abuse  – Naomi Garnett, Sarah Hartshone and Rebecca Morris-Buck, The Safer Museums Network.
  3. Dementia, imagination and museums: using collections and creativity to enrich the lives of people living with dementia – Sarah Lawrance and Hannah Wood, Equal Arts.
  4. Birmingham Botanical Gardens – from exclusive to inclusive: connecting people to the natural world – Jen Ridding and Sara Blair-Manning, Birmingham Botanical Gardens.
  5. Introducing The National Archives and a tour of Dudley Archives – Paul Ford, GLL and Isabel Churcher, National Archives. (Please note the archive tour will be leaving the venue at 2pm to allow time for this tour).
3pmPanel discussion

Lessons from Re:Collections *

Shared learning to date from the AIM and Welsh Government Anti-Racist Wales Culture, Heritage, and Sport Fund funded project – Carrie Canham of Amgueddfa Ceredigion Museum, community partner Rose Thorn, project mentor Raj Pal, and Maya Sharma of Ahmed Iqbal Ullah RACE Centre and Education Trust.

3.45pmPanel discussion

AIM in conversation *

Reflecting on the theme, sessions and discussions of the last two days – and we want to hear from you! If you’d like to be part of this panel, you can let us know when you buy your tickets.

4.25pmConference close *

Andrew Lovett, AIM Chair and Chief Executive Black Country Living Museum


Click here to find out more about the conference speakers>>

Click here to buy your conference tickets>>