Training grant – AIM Hallmarks Together

Hallmarks Together at The Story Museum 20 October, core business review and networking

One of the most thought-provoking sessions was run by Judy Niner on looking at fundraising in all its guises. Reviewing the differences between annual passes/season tickets and membership / friends’ schemes was fascinating as our museum like many others has a whole variety of options for our visitors but rarely sees any new people signing up- perhaps because of our messaging about what each one means and actually what the benefits are. Listening to other museums who seemed to have the offers already cracked was equally refreshing as they realised that perhaps they weren’t clear about how much revenue they were getting from the offers and how the parameters could be changed to encourage support and greater buy in.

This was the first time in a long time that I was able to see colleagues from across the sector face to face and hear how things were progressing since re opening. Despite our differences in location and size, we all seem to share similar challenges and are investigating new ways of doing things to encourage visitor figures and explore potential revenue streams.

Ursula Corcoran, Director, Soldiers of Oxfordshire Museum