Training grant – AIM Introduction to Fundraising

I recently attended AIM’s Introduction to Fundraising training on Wednesday 29 June and Wednesday 6 July, led by Judy Niner.

The first session focused on the psychology of giving and was an interactive session with group discussions. It was a good opportunity to
meet the other participants and we discussed what charities we currently give to and why. I found this useful for getting into the mindset of a donor and exploring their possible reasons for supporting my organisation.

In part two, Judy discussed how organisations are funded and the different types of funding available. She touched on grants available from public bodies such as ACE and NLHF but stressed their limitations. She went into detail about Trusts and Foundations and best practice when making applications. I found this part particularly useful as I am currently researching T&Fs and the funding that could be
available to my organisation.

There was also discussion of individual giving and how it is important to keep in touch with, or re-connect with, past supporters and how to build relationships. This part was particularly relevant to my role, as individual support and membership are a significant part of our fundraising strategy.

Emma Hunter, SS Great Britain

AIM Training Grants are available to support member museums to develop the skills and expertise of their workforce, either paid or voluntary. Click here to find out how you can apply for a Training Grant>>