Hallmarks at Home – Marketing on tight budgets – FULLY BOOKED

THIS SESSION IS NOW FULLY BOOKED.

Are you looking to develop a more strategic approach to your marketing? Do you need the time to reflect on how marketing can support your museum’s goals?

Then this session led by Christina Lister is for you!

A marketing and audience development consultant with 20 years’ experience and author of AIM’s Success Guide Successful Marketing for Museums, Christina will share a framework for developing effective marketing campaigns on a tight budget alongside a host of useful tips and links to resources.

The workshop will cover:

• The impact of the pandemic and cost of living crisis on museum audiences
• How to plan and deliver marketing in turbulent and evolving times
• How to choose the right marketing channels and activity, and decide how to spend limited marketing budget most effectively
• A chance to share challenges and ideas with other participants.

11am – 12.30pm Wednesday 26 April. Exclusively for AIM members, 10 places available.

Live captioning on Zoom will be available.