Hallmarks at Home – Reinvigorating and planning your marketing for 2022

This session will help participants with their strategic marketing planning for 2022, after two turbulent and difficult years. It will be an opportunity to pause and reflect on how your marketing can support your museum’s goals and needs.

The workshop will cover:

  • An overview of key sector research on audiences and the pandemic, and other factors that may influence your approach
  • Identifying how your audiences have evolved during the pandemic and the implications for your marketing
  • How to choose marketing channels and decide how to spend marketing budget most effectively;
  • How to plan a marketing campaign.

The session will provide a framework for participants who wish to go on to develop a marketing campaign, and will include practical tips and examples as inspiration.

The session will be led by Christina Lister, marketing and audience development consultant with 20 years’ experience and author of AIM’s Success Guide ‘Successful Marketing for Museums’.

11am – 12.30pm Wednesday 23 February.

Click here to book your place on Zoom>>


AIM Partners