Hallmarks at Home – Understanding your audiences

Museums rely and thrive on visitors; but how do we engage with them? Who is our audience now, how can we connect and capture insights, what do they want and need? Regardless of the situation, we need to follow a process – planning, listening and connecting with people, analysing this, acting upon it and then reviewing again.

Join our online discussion forum with Emma Parsons to talk through the issues. Emma is a freelance Arts and Heritage Consultant who aims to put audiences at the heart of planning.

This session is open to all AIM members, but is especially recommended for museums considering an application to New Stories New Audiences. This session will help you understand the audience data you already have or need to collect to support your application.

11am – 12.30pm Thursday 2 September.

Click here to book your place on Zoom>>