Introduction to AIM Hallmarks / Cyflwyniad i Hallmarks AIM

Date: 18 Mar 2025

Location: Online

Time: 2pm - 3.30pm

This online webinar is a beginners guide to the AIM Hallmarks for museums in Wales

The AIM Hallmarks for Prospering Museums is a framework bringing together the key characteristics helping heritage organisations prosper and thrive. This webinar will be a walk-through of good practice in museums and how it links to accreditation preparation, ideal for those new to the sector, and those who want a refresher on best practice.

Hosted by Emma Chaplin, a highly experienced and respected museum professional and former Director of AIM.

The session will give you:

  • An understanding of what the AIM Hallmarks are.
  • The opportunity to consider how the AIM Hallmarks are relevant to your museum.
  • An opportunity to explore how the hallmarks can be used effectively, e.g. for planning, self-assessment, benchmarking, to support funding bids etc.
  • A framework to support an organisational strategy review at your museum.

How to book

This is a free session exclusively for museums in Wales, but you don’t need to be an AIM member to attend.

Taking place on Zoom. 2pm – 3.30pm Tuesday 18 March.

Click here to book your free place (opens in a new tab)

The webinar host

Emma Chaplin is a highly experienced and respected museum professional, having led the Association of Independent Museums from 2018-21 and developed a successful consultancy business from 2009-18, building on senior management and curatorial roles in independent and local authority museums. Her work is characterised by her energy, professionalism and deep knowledge of the museum and heritage sector and its networks. She has relaunched her consultancy business and is currently working with clients on collections management challenges, funding applications and business development work whilst also working with Museum Development North as the Accreditation Scheme Advisor for museums in North West England and West and South Yorkshire. www.emmachaplin.co.uk

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