Supplier Spotlight – Understanding and improving online conversion rates

From clicks to visitors: Understanding and improving museum online conversion rates

Join attractions management platform innovators, and AIM Associate Suppliers, Convious and website specialists Rubber Cheese as they share insights into the importance of tracking conversion rates in the museum sector. Explore what online conversion really means and the numerous benefits of tracking it can bring to your online visitor experience. Discover the factors that can influence your online conversion and gain practical solutions for tackling the basics.

The session will be hosted by Andy Povey, Managing Director UK and Ireland at Convious and Kelly Molson, Founder at Rubber Cheese.

Andy has been working in the Visitor Attraction Industry since the early nineties, having started as a ride operator at Chessington World of Adventures. Andy specialises in developing and implementing data-driven strategies that ensure attractions create unforgettable experiences for their visitors.

A keen public speaker, Kelly regularly delivers workshops and presentations on sector-focused topics at national conferences and attraction sector organisations. Host of the popular Skip the Queue Podcast for people working in or working with visitor attractions, where she speaks with inspiring industry experts who share their knowledge of what really makes an attraction successful.

11am – 12.30pm Tuesday 8 June. Free webinar for AIM members.

Click here to book your place>>

Take part in the 2023 Visitor Attraction Website Survey

Rubber Cheese, in partnership with Convious, has launched a website survey to establish benchmarks and valuable insights into user experience, booking journeys and so on. The final report aims to help visitor attractions develop their digital infrastructure and improve visitor satisfaction and will include analysis of trends and benchmarks, as well as practical solutions to the problems identified. Take part here >> https://hubs.ly/Q01R1KSy0