AIM Hallmarks Grants

Rochdale Pioneers Museum
Rochdale Pioneers Museum

The AIM Hallmarks of Prospering Museums identify and promote the typical characteristics of successful heritage organisations. This year Hallmarks grants are available to support AIM members address our new Tackling Inequality Hallmark.

The AIM Hallmarks Grants support Accredited Museums or museums Working Towards Accreditation in England. There is a total fund of £60,000 in 2020-2021. The grants are funded by Arts Council England, through AIM’s National Portfolio Organisation funding.

This year grants of up to £10,000 will be available to support projects addressing AIM’s new Tackling Inequality Hallmark. Applications have now closed; look out for news on the successful projects in the coming months.

What we’re looking for

We will fund projects that support our new Tackling Inequality Hallmark. Click here to read more about the Tackling Inequality Hallmark>>

We wish to support organisations to contribute to positive change by committing to identifying and taking steps to address inequalities. This could be through organisational change; for example, widening their range of Trustees or developing an inclusive approach to understanding and acting on the needs of their workforce. Museums also have a unique opportunity to use and develop their collections to highlight discrimination, identify and address missing perspectives and encourage debate and discussion.

We know that this is a challenging area for museums and that many of our members are keen to embark on positive action. We are open to proposals that you feel address the needs of your organisation. 

Eligibility criteria:

To be eligible, organisations will have to be:

  • In England as this grant programme is funded by Arts Council England
  • Members of AIM (applicants may join at the point of application). We expect you to remain a member of AIM for at least one year after your project is completed.
  • Either Accredited Museums or formally Working Towards Accreditation.

Application process:

The closing date for this round of Hallmarks grants was 31 January 2021.  Awards will be made by the end of February.

The guidance notes and the application form can both be found at the bottom of this page.

Help with developing your project

Please talk to us while you are developing your project. We’ll tell you whether your project is eligible and help you make your application as strong as possible. we also recommend discussing any ideas with your regional Museum Development team

Previous projects

Read a selection of our case studies, which give examples of how other AIM members have used their Hallmarks grants. Please note, the Tackling Inequality Hallmark is new in 2020 and these previous projects have addressed other AIM Hallmarks.


28/10/2020 in Leadership & Culture AIM Hallmarks Grants guidance 2020

AIM Hallmarks Grants Tackling Inequality guidance notes for applicants, October 2020

28/10/2020 in Leadership & Culture AIM Hallmarks Grants application form 2020

AIM Hallmarks Grants Tackling Inequality application form 2020

AIM Hallmarks Awards - Useful Case Studies

AIM members in England can now apply for an AIM Hallmarks Award. Take a look at these case studies to inspire your application!

AIM Hallmarks Programme

How can the AIM Hallmarks of Prospering Museums help AIM member museums to prosper and thrive?

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