Resources

AIM Success Guide - Museum Displays and Interpretation

We’ve put together six top tips to digital content creation to help focus your efforts so you’re using your time wisely and have the best possible chance of engaging with your audience.

AIM's Retail Success Guide has been refreshed for 2020 including the latest advice and up to date case studies from AIM members

Successful Museum Cafes

AIM’s Success Guide on Marketing seeks to demystify the discipline for small and medium-sized museums, providing an overview of what marketing is and a helpful framework for developing a strategy and action plan.

How much do you know about the make-up of your audience or visitor base? Do you know who is and isn't visiting, the frequency of their visits, what would make them visit more, spend more, donate or volunteer with you? What could improve their engagement with you and spread the word? And what about who isn't visiting but could be persuaded to? This guide will help you to consider what you know about your audiences both current and potential, why it would be worthwhile improving this, and how you might go about doing it. Crucially, it looks at how you can then use this knowledge and insight to deliver your strategic goals and make your organisation more resilient.

Open Up Introduction (Welsh)

Open Up Guidebook (Welsh)

Open Up Checklist (Welsh)

Open Up Case Studies