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Innovation & Risk
How To Create A ‘Lead Magnet’ And Turn Your Online Viewers Into Museum Visitors
10/05/2019 in Innovation & Risk, Visitor Focus
As of January 2019, there were over 1.94 billion websites on the internet, so making your museum website stand out – and more importantly – work for you, is increasingly critical. In an ideal w…
One of the challenges heritage sector organisations face when commissioning a new website is working with web design agencies. Building a great relationship and mutual understanding with you…
5 Simple SEO Tips To Get More Visitors To Your Museum Website
02/10/2018 in Innovation & Risk, Visitor Focus
Have you ever wondered how SEO (Search Engine Optimisation) can boost visitors to your museum website? SEO can help your website rank higher up in search engines (such as Google) where it is more l…
Turn Views Into Visitors – Make Your Museum Website Work For You
06/09/2018 in Innovation & Risk, Visitor Focus
It’s a question we get asked a lot at AIM – just how do you turn your museum website views into actual visitors? How many website visitors do you get each day? Ten? One hundred? One …
Updating your museum website can feel like a huge task, so we spoke to Harry O’Connor, CEO of AIM Associate Suppliers, Heritage Creative, for som…
AIM Launches New Guidance On Heritage Capital Projects
29/06/2017 in Innovation & Risk, Leadership & Culture
Museums and heritage sites that are about to embark on major capital projects can now prepare for the work and challenges ahead thanks to a recently launched free new publication by the Association…