Innovation & Risk

How To Create A ‘Lead Magnet’ And Turn Your Online Viewers Into Museum Visitors

As of January 2019, there were over 1.94 billion websites on the internet, so making your museum website stand out – and more importantly – work for you, is increasingly critical. In an ideal w…

How Can Museums Work With Web Design Agencies?

One of the challenges heritage sector organisations face when commissioning a new website is working with web design agencies. Building a great relationship and mutual understanding with you…

5 Simple SEO Tips To Get More Visitors To Your Museum Website

Have you ever wondered how SEO (Search Engine Optimisation) can boost visitors to your museum website? SEO can help your website rank higher up in search engines (such as Google) where it is more l…

Turn Views Into Visitors – Make Your Museum Website Work For You

It’s a question we get asked a lot at AIM – just how do you turn your museum website views into actual visitors? How many website visitors do you get each day? Ten? One hundred? One …

Top 10 Easy Tips To Improve Your Museum Website

Updating your museum website can feel like a huge task, so we spoke to Harry O’Connor, CEO of AIM Associate Suppliers, Heritage Creative, for som…

AIM Launches New Guidance On Heritage Capital Projects

Museums and heritage sites that are about to embark on major capital projects can now prepare for the work and challenges ahead thanks to a recently launched free new publication by the Association…