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Following the welcome issue of reopening advice and guidance Ben Leah, Director, Hayes Parsons Insurance Brokers highlights how museums might a…
Top 10 Ways That Digital Interpretation Can Improve Your Visitor Experience
21/10/2019 in Innovation & Risk, News
Digital interpretation comes in a bewildering array of forms. It also has a confusing number of names; sometimes its multimedia and sometimes it’s interactive or mobile interpretation. It can be …
Have You Googled Your Museum Recently?
25/09/2019 in Innovation & Risk, News
If you have recently searched for your museum online, then the chances are that you have seen what Google calls a Knowledge Graph or Knowledge Graph Panel which appears as a block of information ab…
Sentiment analysis (or opinion mining) has become a hot-trend topic of market research in the past few years and it can show you what your museum visitors think and feel about their experience at y…
Does your museum run a membership scheme – or are you considering starting one to boost your revenue and profile? Kerrie Fuller, an experienced membership consultant, has written some top tips to…
Data, information, fresh knowledge and insights are the lifeblood of any organisation and AIM member museums can now benefit from a new service from P…
Each year, we like to highlight some of the exhibitors that are attending AIM National Conference so that our delegat…
As of January 2019, there were over 1.94 billion websites on the internet, so making your museum website stand out – and more importantly – work for you, is increasingly critical. In an ideal w…
One of the challenges heritage sector organisations face when commissioning a new website is working with web design agencies. Building a great relationship and mutual understanding with you…
Have you ever wondered how SEO (Search Engine Optimisation) can boost visitors to your museum website? SEO can help your website rank higher up in search engines (such as Google) where it is more l…
It’s a question we get asked a lot at AIM – just how do you turn your museum website views into actual visitors? How many website visitors do you get each day? Ten? One hundred? One …
Updating your museum website can feel like a huge task, so we spoke to Harry O’Connor, CEO of AIM Associate Suppliers, Heritage Creative, for som…