Launching a new AIM Hallmark

As announced at Conference, an Environment Hallmark is being added to AIM’s key characteristics of successful museums.

The AIM Hallmarks combine the distilled experience of two generations of leaders of independent, innovative, and imaginative museums, with respected thinking and research.

Since they were first published in 2015, AIM has worked with museums and heritage organisations across the UK to put the Hallmarks’ ideas into practice.

Draft Environment Hallmark text

‘Environmental awareness is embedded in your organisation and part of every decision. You understand the unique environmental position and potential of your building, collection, and programmes or activities.

You are committed to satisfying increasingly environmentally aware audiences and to telling climate stories. Your team has undergone appropriate training and takes steps to improve environmental impact that are achievable and appropriate for your organisation, while also understanding best practice, where to find resources and ideas, and being ambitious to do more.’

Considerations

• Are we taking whatever steps we can to become more environmentally friendly – even if they’re small?
• Do we incorporate the environment into all our decisionmaking and see it as a source of opportunities as well as challenges
• Are we carbon literate? Do we understand our baseline environmental impact and how our activities and choices improve or worsen it – both in terms of ‘net zero’ and other frameworks?
• Do we understand how our collections relate to the environment and do we use them to educate and inspire our visitors on climate crisis and climate justice?

We’re looking for feedback on the draft text of the Environment Hallmark and the resources, support or signposting you would find most helpful. Please do let us know your thoughts on [email protected] by Sunday 1 October.