Maximising your Associate Supplier membership

Advice pieces

We can help you map your expertise with member needs through advice pieces, a great way to position your brand and typically written for the AIM Bulletin>>, the bi-monthly print magazine for AIM’s members. It is distributed in February, April, June, August, October and December each year to over 1300 individual and organisational members and a wide range of opinion formers and key sector stakeholders.

Content and features are re-purposed for use online and promoted across AIM’s social media channels so the potential reach for any feature is considerable, and targeted to the UK’s museum and heritage sector. We recommend that a feature / comment piece in the Bulletin typically comprises:

  • A relevant topic agreed with the AIM team
  • 550-650 words
  • Approachable and jargon-free copy: assume you are covering a new area of expertise for the reader
  • Relevant examples of good practice within the museum and heritage sector or similar
  • At least one copyright cleared, high quality image
  • Contact details for you or your organisation

Check out some example advice pieces originally written for the Bulletin by WANDR>> and Hayes Parsons Insurance Brokers>>


Targeted promotional offers 

Our channels are an effective way of reaching members with discounts, offers and deals, often used by Associate Suppliers to reinforce their brand. These promotional offers vary from e.g. a percentage discount>> on product price, helplines>>, or even a free introductory consultation>>.

Event sponsorship

AIM Conference in June each year is a key opportunity to meet our members, get a sense of the challenges, issues and opportunities they face and share how your brand can support them. As an Associate Supplier you will be the first to be offered sponsorship opportunities and we can even tailor packages to meet your specific needs.  Conferences rotate around the UK and typically attract around 300 delegates and decision makers rom across the sector.


You benefit from reduced advertising rates>> in the AIM Bulletin which, in addition to our members – museums, professionals, Museum Development Officers, freelancers, commercial suppliers –  is mailed to a wide range of opinion formers, including the Department for Culture, Media & Sport, Heritage Lottery Fund, Arts Council England, key museums and cultural bodies in Scotland, Wales and Northern Ireland, and arts media.

Contact us

If you’d like to discuss any of the above opportunities please don’t hesitate to contact either Matt or Catrin.