This section features news, events and staff and Trustee vacancies from across the museum and heritage sector.

You can submit news articles for consideration to editor@aim-museums.co.uk

Making the case for marketing

In an era of budget cuts and constraints, marketing is often one of the first areas to feel the pinch. Yet, as marketing and audience development consultant Christina Lister explains, used …

Cylchlythyr Ymddiriedolwyr AIM Rhagfyr 2021

Astudiaeth Achos Llywodraethu – National Tramway Museum Derbyniwyd cymorth ymgynghorol gan y National Tramway Museum gan raglen Byrddau sy’n Ffynnu AIM yn gynharach …

Look like you are in the business

Supply chain issues are having an impact on product availability across the UK, resulting in fragmented offers, empty shelves, and overdue deliveries. This can damage brand credibility and …

Cylchlythyr Ymddiriedolwyr AIM – Tachwedd 2021

Yr wythnos hon yw Wythnos yr Ymddiriedolwyr, y digwyddiad blynyddol sydd yn amlygu gwaith gwych y 700,000 o ymddiriedolwyr gwirfoddol sydd yn cynnal elusennau ar draws Cymru a Lloegr. Rydym …

Attracting visitors – benefits versus features

Focussing on the benefits of your offer to visitors is a useful step to moving to a visitor focus, explains Colin Mulberg. Due to the Covid-19 pandemic, many museums and her…

Using technology to improve access to the UK’s smaller museums and galleries

This summer Art Fund launched Art Pass Unbooked an innovative approach to helping visitors support local cultural institutions. According to Research conducted by Opinium fo…

Don’t just sit there – give yourself a financial health check-up!

Challenging visitor numbers can have a direct impact on income, but what can you do? Now is the time to be more proactive than ever, as AIM Associate Supplier Paul Ogburn explains. There are…

Rising to the challenge

Emily Hope, one of AIM’s newest Board members, reports on how the Visitor Experience Team at Beamish Museum has adapted to the challenges of the last 18 months. Locking the main doors of…

Opening doors with Art Tickets

Art Tickets is the only free ticketing system built by museums, for museums. Run by Art Fund, in the last 12 months it has helped over 120 museums safely re-open their doors between lockdow…

The power of stories

Why they matter and how to tell them WANDR – a new mobile app start-up highlights the importance of telling a good story to engage visitors effectively. As human …

It’s in the data – why membership is so important

Members spend more and visit more often than non-members, so membership is a vital part of a museum’s offering. Smita Jalaf from Associate Supplier Vennersys shares data that shows just h…

Public reminded to let in fresh air when meeting others indoors to reduce the spread of COVID-19

Government launches new campaign backed by medical experts, scientists and businesses urging the public to open windows when meeting friends and family indoors. It comes as restricti…

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