Balancing optimism and realism – AIM Covid impact survey report January 2022.
In January 2022, AIM surveyed its members on the immediate impact of the Omicron variant and related strengthening of restrictions in all nations of the UK over the Christmas and New Year season.
We received almost 200 responses and extend our thanks to everyone who made the time to complete the survey.
The responses painted a picture of a sector looking ahead to the rest of winter and the rest of the year largely expecting to survive financially, but with significant concerns about visitor figures and income throughout 2022, and a need for support with core funding, capital (including maintenance) projects, one-off projects, and particularly to support staff resilience and wellbeing.
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