The New Stories New Audiences (NSNA) programme, funded by the National Lottery Heritage Fund and managed by AIM, offered grants of up to £15,000 to smaller museums to tell new stories, work with new partners, and reach new audiences. Across three cohorts, dozens of museums experimented, adapted, and learned.
These resources share the lessons they learned that you could apply, whether you’re planning your first community engagement project or rethinking your entire audience strategy.
