CEO – Silverstone Interactive Museum

The Silverstone Interactive Museum was officially opened by the Duke of Sussex and Sir Lewis Hamilton on 6 March 2020.  Since then, despite being closed for extended periods of time due to the pandemic, the Museum has attracted over 100,000 visitors and received excellent reviews.

The Trustees of Silverstone Heritage Ltd (SHL), the independent charity behind the Silverstone Interactive Museum, are seeking a new CEO to lead the organisation through its next exciting period of growth, ensuring that it reaches its full potential as a leading UK museum and visitor attraction.

Working closely with the Chair and the Board of Trustees, they will be responsible for developing and then delivering a new five-year strategy for growth, and for reshaping the vision, mission and values that will help ensure that SIM reaches its full post pandemic potential
as a leading UK visitor attraction. They will also be responsible for ensuring that SHL continues to deliver the outcomes specified in its successful NLHF, and subsequent, grant applications.

The CEO will deliver strong leadership, holding accountability for strategy, execution and resource management, and will act as an advocate and ambassador for the organisation with a wide range of stakeholders and partners including the National Lottery Heritage Fund (NLHF), Arts Council England, Silverstone Circuits Ltd (SCL), British Racing Drivers’ Club (BRDC), loan partners, team members and volunteers.

The CEO will need to build relationships and strong partnerships with individuals and organisations to support implementation of SHL’s strategy including the Silverstone Circuit and other businesses on the site such as the new Hilton Garden Inn Hotel (opening at the circuit in summer 2022) and the Silverstone University Technical College. They will also need to form strong bonds with motor racing teams and motor sport related businesses, local tourism destination management companies (DMOs), Schools and Higher Education Institutions.

The CEO, with the support of the Head of Marketing and Partnerships, will ensure that over the next five years SIM firmly establishes itself as a leading UK attraction in the day visitor market with a core 250,000-300,000 visitors each year.

The CEO also needs to maximise non-day visitor revenue opportunities, including sponsorship and fundraising, and will directly lead efforts in this respect with support from the SHL Board of Trustees and a fundraising consultant.

A high priority of the outcomes for which SHL has achieved its funding is to become an accredited museum and the CEO will support the Director of Collections, Exhibitions and Learning to ensure that this is achieved in the next two years. They will also ensure the delivery of the outcomes specified in the Activity Plan, including innovative education programmes, temporary exhibitions, loan displays and special events.

Supporting the Head of Commercial Operations, the CEO needs to ensure SIM maximises revenue from a variety of sources including ticket income, retail and catering sales, gift aid, corporate and conference bookings as well as event hospitality.

Click here for the full details and how to apply>>.

Applications are to be submitted to chair@silverstonemuseum.co.uk no later than midnight on Wednesday 10 November 2021.