Head of Commercial Development – Museum of the Home

Job Title: Head of Commercial Development
Salary: £45,000
Term: Permanent
Location: Museum of the Home, 136 Kingsland Road, London E2 8EA
Closing date: 12:00 am 23 November 2023

This role is for an experienced and dynamic commercial leader with a good understanding of operating successful commercial activity within a museum, charity or heritage environment.

About the role

Reporting directly to the Director: Operations and Finance, this role will lead a culture change within the Museum to generate additional earned income and ensure the future sustainability of the organisation.

You’ll be responsible for developing and implementing the Museum’s commercial strategy, developing and improving the museum’s existing commercial activity (hire/retail) and driving a change programme to generate additional income from a variety of sources including public programming.

You are:

Bold  –  brave in trying new things, taking action and fighting for change on issues affecting the ways we live.

Kind – friendly, generous and considerate in all your actions

Eco-active – embed climate action in all decision-making and encourage visitors to make eco-minded choices at home.

Equitable – act transparently, ethically and inclusively – and allocate resources, time and care equitably

Main responsibilities: 

  • Lead and manage the retail operation , reviewing the delivery and provision to ensure maximum return. Moving the retail area to surplus within the first 12 months.  Developing future retail opportunities and driving the retail strategy.
  • Lead and manage the venue hire operation , developing new opportunities utilising underused spaces or based on new models or markets. Continue the success of this area and increase income in future years.
  • Develop and deliver a series of income generating ‘lates’ style events which utilise the Museum’s unique buildings and gardens and are relevant to its mission and vision.
  • Develop and launch an income generating leisure learning programme which utilises the buildings, objects and expertise of the museum and its staff.
  • Review options to deliver a range of public-programme style activity which is, and is intended to be income generating.
  • Reporting to the Trustee board and the Board of Directors of Museum of the Home Enterprises Ltd on performance against strategy, plans and targets.
  • Ensuring that all decisions are data-led and that systems are in place to collect and interpret data in order to maximise income and impact.
  • Develop mutually successful relationships with suppliers and partners
  • Ensure that all commercial areas and activities are operated in a safe way, and that policies and procedures are in place and adhered to.

The above list is not exclusive or exhaustive and the job holder may be required to undertake such other duties as may reasonably be required.

Key Performance Indicators

  • Move the retail operation to surplus
  • Increase venue hire income
  • Deliver financially and qualitatively successful lates events
  • Generate income from public programme style activity and leisure learning.

Skills/Knowledge/Personal Attributes:


  • Proven track record in commercial management in a museum/heritage/visitor attraction/charity setting
  • Proven track record of driving income through innovation
  • Experience of being an effective line manager of a commercial team
  • Effective written and verbal communication skills
  • Ability to communicate well and develop professional relationships with staff and stakeholders at all levels
  • Experience developing and delivering strategies


  • Good experience of commercial finance working with profit and loss statements, budgeting, forecasting and cost-benefit analysis
  • Experience managing a retail outlet
  • Experience managing a venue-hire operation

We welcome applications from all sections of the community and are committed to maintaining an inclusive working environment, with a diverse workforce.  We value individuality, equality and representation and appoint on merit.

All back of house roles on minimum 4 days per week will work approximately one shift per month in the galleries as part of our Visitor First scheme.

This role will require evening and weekend working to support commercial activity.

This role may/will require a basic/enhanced DBS clearance.

Please click here for the full job description and to apply>>

How to apply

Please do not send a CV or cover letter, we will only consider applications with a completed application form. Please read the instructions and download the application form before applying.

  1. Download and complete the application form available here>>
  2. Save your application form as a Word document or pdf
  3. Upload your completed application form to the online application portal and enter your personal details.

Closing date 23 November.