Marketing & Sales Director – Brooklands Museum

Brooklands Museum is an award-winning, internationally important, 32 acre heritage attraction in Weybridge, Surrey. It tells the story of innovation and human endeavour in motorsport and aviation. It is a registered charity, underpinned by principles of public benefit and inclusion.

The new Marketing and Sales Director will join at an exciting time, as we plan significant investment in the Museum’s future. They will have the rare opportunity to play a pivotal role within a dynamic team, who are defining how the site will be transformed to broaden its appeal as a visitor attraction, and drive increased income and footfall. Our audience research and insight shows a large, untapped market within an hour’s travel time, and the Marketing and Sales Director will ensure we reach them.

We are looking for a strategic, commercially minded person who thrives in a fast-paced environment, enjoys working collaboratively and has a track record of achieving ambitious growth targets. They will have a sound understanding across traditional marketing, digital and CRM and be experienced in developing overarching marketing strategies. They will be confident in translating strategy into effective plans and imaginative campaigns, and in prioritising and making choices that use the resources available creatively.

As a former finalist for Museum of the Year and with an award-winning learning programme that includes the Brooklands Innovation Academy, Brooklands Museum is known for its role in inspiring a new generation to be innovators and entrepreneurs, drawing on the legacy of men and women who worked at the site, in the twentieth century. This makes for a strong core product, which research shows appeals to a wide range of audiences. Visitor feedback is excellent.

In the past few years there have been many successes, despite the challenges presented by the pandemic. These include two seasons of its own TV series on Yesterday channel, a new exhibition with McLaren Automotive, a brand partnership with luxury hotel, The Peninsula, London, and a partnership with Heritage Skills Academy to bring apprenticeship training to the site.

Priorities for the first 18 months

• Use the comprehensive, existing research and insight to develop a three-year strategy that will significantly grow footfall and income, from visitors and members, from the current base of £2.25m
• Turn the strategy into actionable, effective plans that meet targets
• Create high quality, brand-led campaigns, which use the budget available creatively, and reach targeted audiences
• Deliver improvements to the website and ticketing that increase sales and improve the user experience
• Create and implement a communications strategy that raises Brooklands Museum’s profile with key stakeholders, donors and funders

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Benefits 

Our benefits package includes opportunities for continuous learning, 25 days holiday in addition to Bank Holidays and Christmas Eve, flexibility to help you maintain a healthy work-life balance, 4% employee pension contribution and access to wellbeing support and Mental Health First Aiders. We also offer free onsite parking, discounts at our onsite Café and Museum shop as well as free access to all that Brooklands Museum has to offer. 

Salary: £48,000-£60,000 depending on experience

Working at Brooklands Museum

In line with our charitable purpose, we are active in ensuring that Brooklands Museum is inclusive, so that everyone can feel welcome at and benefit from the Museum, whether as visitors, staff, trustees, volunteers, members, partners, freelancers, contractors, participants, schools, or anyone else who wishes to visit or be involved with the Museum.

We have invested in our organisational culture over recent years and encourage everyone to be their true self at the Museum. The team have committed to ensuring we all feel involved, supported, and appreciated, by working as one team, communicating thoughtfully, being proactive and showing we care.

We recognise and embrace people that work in different ways, so if you need any adjustments to our recruitment process, please speak to our recruitment team who will be happy to support you. 

To Apply 

Closing date:  22 June 2023

Please submit your CV and a covering letter detailing how your experience and skills meet our person specification and what you can bring to the role.  Please keep your covering letter to no more than two sides of A4.

Interview date: 28 June 2023

The hiring manager will review all applications once the role has closed and we will be in touch with shortlisted candidates regarding an interview shortly after this date.