Virtual Conference


AIM Virtual Conference – Roads to Recovery – 18 and 19 June 2020

AIM’s first ever virtual conference drew practitioners, professionals, experts and policymakers together from across the cultural spectrum. Many thanks to our speakers, facilitators, sponsors Hayes Parsons Insurance Brokers, and to the huge number of delegates who joined in and shared reflections.

Session One – Roads to Recovery
Dr Maria Balshaw CBE, Director, Tate and Chair, NMDC Planning and Remobilisation Group
Andrew Lovett, AIM Chair and Chief Executive, Black Country Living Museum
Maria Balshaw and Andrew Lovett on the impact of Covid 19 on museums, leadership at a time of crisis, and how the museum sector could change on the other side of COVID-19.

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Session Two – Welcome to the new normal
Bernard Donoghue, Director, ALVA
How visitor attractions might need to change and adapt to a new post-COVID existence and how this might be an opportunity to look again at who they serve and how they should inform, entertain and reflect the world they inhabit.

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Session Three – Leading in our time
Hilary Carty, Executive Director, Clore Leadership
Hilary Carty explores the issues, challenges and opportunities of leading culture and heritage against the backdrop of Covid-19. 

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Session Four – The shape of the future panel discussion
Neil Mendoza, DCMS Commissioner for Cultural Recovery and Renewal
Kate Bellamy, Director, Museums and Cultural Property, Arts Council England
Lucy Casot, Director, Museums Galleries Scotland
John Orna-Ornstein, Director of Culture and Engagement, National Trust
The impact of Covid 19 will demand new ways of working; what might they look like and what changes will the museum sector want or need to make?

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Session Five – Preparing to reopen: case studies from independent museums
Sarah Thomas, Chair, Ilkley Manor House
Steve Gardam, Director, The Roald Dahl Museum and Story Centre
Mhairi Cross, CEO, National Mining Museum for Scotland
The speakers each offer a case study of their own reopening plans.

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Session Six – Covid-19: Key legal issues for charities
Laetitia Ransley and Nyla Yousef, Farrer & Co
This session covered a range of legal issues arising from the Covid-19 pandemic, including: the Corporate Insolvency and Governance Bill (expected to become law at the end of June); trustees’ general duties in relation to potential insolvency; releasing restricted and endowment funds; trading company matters and the extent to which charities can support struggling subsidiaries; and borrowing, lending and giving security. 

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Session Seven – How do we get through this? Tips for personal resilience from the Network for Resilience in Wales
Nick Winterbotham, Resilience Network Facilitator
Tips for personal resilience from the Network for Resilience in Wales. Hear from Nick Winterbotham, Resilience Network Facilitator, Carrie Canham, Curator, Ceredigion Museum and Victoria Rogers, Museum Manager, Museum of Cardiff and President, Federation of Museums and Art Galleries of Wales.

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Conference Sponsor


Hayes Parsons Insurance Brokers is an independent insurance broker and risk management advisor with a national reach. Museums have unique needs, whether it be managing listed or quirky buildings, dealing with specialist artefacts and fine art, or historic vessels, through to Government Indemnity Scheme compliance. These are topics we are familiar with and our team of insurance professionals are on hand to provide you with the right insurance and risk management advice.

We are delighted to be sponsoring the very first AIM virtual conference and hope everyone is able to take something away over the next two days that helps with your very own road to recovery.

To get in touch with the Hayes Parsons team please contact us on or find out more on our website.