Supply chain issues are having an impact on product availability across the UK, resulting in fragmented offers, empty shelves, and overdue deliveries. This can damage brand credibility and …

Focussing on the benefits of your offer to visitors is a useful step to moving to a visitor focus, explains Colin Mulberg. Due to the Covid-19 pandemic, many museums and her…

This summer Art Fund launched Art Pass Unbooked an innovative approach to helping visitors support local cultural institutions. According to Research conducted by Opinium fo…

Challenging visitor numbers can have a direct impact on income, but what can you do? Now is the time to be more proactive than ever, as AIM Associate Supplier Paul Ogburn explains. There are…

Emily Hope, one of AIM’s newest Board members, reports on how the Visitor Experience Team at Beamish Museum has adapted to the challenges of the last 18 months. Locking the main doors of…

Art Tickets is the only free ticketing system built by museums, for museums. Run by Art Fund, in the last 12 months it has helped over 120 museums safely re-open their doors between lockdow…

Why they matter and how to tell them WANDR – a new mobile app start-up highlights the importance of telling a good story to engage visitors effectively. As human …

Members spend more and visit more often than non-members, so membership is a vital part of a museum’s offering. Smita Jalaf from Associate Supplier Vennersys shares data that shows just h…

Government launches new campaign backed by medical experts, scientists and businesses urging the public to open windows when meeting friends and family indoors. It comes as restricti…

There’s a host of advice and guidance available to help you engage with your audiences via digital activity, from putting a strategy in place through to evaluating activity and improv…

Heritage Creative have launched a series of white papers Heritage Briefings aimed at digital marketers in the culture and heritage sector. Each takes a deep dive into an aspect of Digital w…

Now is the ideal time to take a look at your website from your visitors’ perspective and check it’s working as effectively as possible. Here are some top tips from our associate suppli…