Look like you are in the business

Supply chain issues are having an impact on product availability across the UK, resulting in fragmented offers, empty shelves, and overdue deliveries. This can damage brand credibility and …

Attracting visitors – benefits versus features

Focussing on the benefits of your offer to visitors is a useful step to moving to a visitor focus, explains Colin Mulberg. Due to the Covid-19 pandemic, many museums and her…

Using technology to improve access to the UK’s smaller museums and galleries

This summer Art Fund launched Art Pass Unbooked an innovative approach to helping visitors support local cultural institutions. According to Research conducted by Opinium fo…

Don’t just sit there – give yourself a financial health check-up!

Challenging visitor numbers can have a direct impact on income, but what can you do? Now is the time to be more proactive than ever, as AIM Associate Supplier Paul Ogburn explains. There are…

Rising to the challenge

Emily Hope, one of AIM’s newest Board members, reports on how the Visitor Experience Team at Beamish Museum has adapted to the challenges of the last 18 months. Locking the main doors of…

Opening doors with Art Tickets

Art Tickets is the only free ticketing system built by museums, for museums. Run by Art Fund, in the last 12 months it has helped over 120 museums safely re-open their doors between lockdow…

The power of stories

Why they matter and how to tell them WANDR – a new mobile app start-up highlights the importance of telling a good story to engage visitors effectively. As human …

It’s in the data – why membership is so important

Members spend more and visit more often than non-members, so membership is a vital part of a museum’s offering. Smita Jalaf from Associate Supplier Vennersys shares data that shows just h…

Public reminded to let in fresh air when meeting others indoors to reduce the spread of COVID-19

Government launches new campaign backed by medical experts, scientists and businesses urging the public to open windows when meeting friends and family indoors. It comes as restricti…

AIM’s digital advice and guidance round up

There’s a host of advice and guidance available to help you engage with your audiences via digital activity, from putting a strategy in place through to evaluating activity and improv…

How are you using social media?

Heritage Creative have launched a series of white papers Heritage Briefings aimed at digital marketers in the culture and heritage sector. Each takes a deep dive into an aspect of Digital w…

Does your website give the best visitor experience?

Now is the ideal time to take a look at your website from your visitors’ perspective and check it’s working as effectively as possible. Here are some top tips from our associate suppli…