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Fantastic for Families Awards 2022
12/05/2022 in News, Visitor Focus
Have you provided cultural and creative opportunities for families or older people over the last year? Family Arts Campaign have launched applications for the Fantastic fo…
3 key issues facing museums and heritage sites after Covid-19 (and how we can fix them)
10/05/2022 in News, Visitor Focus
Megan Thompson, business development manager for AIM Associate Supplier Vennersys, has investigated the issues facing the museum and heritage site industry because of the Covid-19 pandemic.…
AIM Associate Supplier, ATS has been granted a Royal Warrant by Her Majesty The Queen in recognition of their supply of digital guide services. Royal Warr…
Grow your museum over the holidays
25/04/2022 in News, Visitor Focus
With the busy Spring and Summer months fast approaching, now is the perfect time for your museum or heritage site to focus on increasing ticket sales and facilitating business growth with t…
Make sure you’re getting your money’s worth from your online booking system with these five tips, say AIM Associate Supplier, Beyonk. Set up …
Leicester Transport Heritage Trust Personas Project The Trust have been working with AIM member Documentary Media Centre to develop a new project with the support of a young…
Increasing footfall with digital
21/02/2022 in News, Visitor Focus
In their latest Heritage Briefing, AIM Associate Supplier Heritage Creative cover how to best use your digital presence to drive visitor footfall. The impact of Covid restri…
Making the case for marketing
15/12/2021 in News, Visitor Focus
In an era of budget cuts and constraints, marketing is often one of the first areas to feel the pinch. Yet, as marketing and audience development consultant Christina Lister explains, used …
Look like you are in the business
03/11/2021 in News, Visitor Focus
Supply chain issues are having an impact on product availability across the UK, resulting in fragmented offers, empty shelves, and overdue deliveries. This can damage brand credibility and …
Attracting visitors – benefits versus features
28/10/2021 in News, Visitor Focus
Focussing on the benefits of your offer to visitors is a useful step to moving to a visitor focus, explains Colin Mulberg. Due to the Covid-19 pandemic, many museums and her…
Using technology to improve access to the UK’s smaller museums and galleries
26/10/2021 in News, Visitor Focus
This summer Art Fund launched Art Pass Unbooked an innovative approach to helping visitors support local cultural institutions. According to Research conducted by Opinium fo…
Challenging visitor numbers can have a direct impact on income, but what can you do? Now is the time to be more proactive than ever, as AIM Associate Supplier Paul Ogburn explains. There are…