Visitor Focus

Does your website give the best visitor experience?

Now is the ideal time to take a look at your website from your visitors’ perspective and check it’s working as effectively as possible. Here are some top tips from our associate suppli…

Autism awareness in a time of COVID

Claire Madge from Autism in Museums urges museums not to forget their autistic visitors during this latest lockdown and offers four easy ways to stay connected with and support this vulnera…

AMA events

The AMA has a variety of webinars coming up between January and March that are a great way to fit some training into your week — whether you’re at home or are back in the office. They co…

How Divento.com helped a small museum reopen

Like many small museums, Bath Postal Museum didn’t have the means to reopen in a COVID-compliant way. Setting up and maintaining it’s own booking system was too costly and the us…

Let’s take this outside

With many museums forced to limit their indoor space, interpretive designers the Creative Core celebrate the joys and possibilities of outdoor interpretation for museums and visitors alike. …

Re-engaging your visitors

Due to the altered COVID-19 landscape, we may have to re-learn what our visitors want, explains Colin Mulberg. The museum and heritage sectors are dealing with shifts in vis…

What more can we do?

Management Consultants Fourth Street highlight how responding to COVID-19 demands constant creative thinking, not least as museums are perhaps more important to our communities tha…

National Video Game Museum

The National Videogame Museum is new as museums go, having opened in Sheffield in 2018. In our first year, we welcomed 40,000 visitors, school groups and families, drawn to the museum by en…

Make your museum website sticky by harnessing marketing psychology

When we think of driving traffic to websites, we often focus solely on new visitors. But if you think about it, returning visitors are more familiar with your museum and your brand, and are much mo…

Key phases of the customer journey

You have re-opened, but how can you make the most of your customer experience, marketing and income generation activities? In this article AIM Associate Supplier Bryn Jones Associates looks at …

Reach out with inclusive Social Media

Reaching out to all customers and visitors is key in these challenging times, so it is even more important to ensure your social media work is inclusive. Here, Becki Morris, Director of DCN and…

Updated Retail Success Guide now available

Author of AIM’s latest Success Guide, Peter Holloway, shares top tips for successful retailing for smaller museums. …