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Survey reveals disabled people’s top concerns around visiting places and what they expect venues to be doing to make it safe and easy for them to visit. Disabled people’s top con…
Moving forward in digital heritage
11/08/2020 in News, Visitor Focus
Working in digital heritage is exciting: as technology improves all the time, the possibilities of what can be achieved continue to grow. Here AIM Associate Supplier Experience Heritage explore som…
Many museums are reaching out to their audiences by exploring alternative ways to tell their stories in a memorable way. Here, ATS Heritage highlight what m…
Get involved with DCMS Love Culture week
07/08/2020 in News, Visitor Focus
To celebrate culture, DCMS will be highlighting: museums, galleries, heritage sites, libraries, cinemas and cultural organisations, big and small, across the UK from Monday 17 August. AIM mem…
Rethinking museum spaces for reopening
04/08/2020 in News, Visitor Focus
Award-winning architects John Puttick Associates explore how you might optimise your museum space to address the challenges of reopening …
ALVA Attractions Recovery Tracker
24/07/2020 in News, Visitor Focus
The Association of Leading Visitor Attractions (ALVA) has published the results of Wave 1, 2, 3 and 4 of its Attractions Recovery Tracker o…
As AIM publishes it’s latest Success Guide – Understanding Your Audiences, author Emma Parsons, Arts and Heritage Consultant, shares her thoughts on understanding audience…
If you are updating your marketing materials at your museum or sourcing new photos for your museum website, it can be easy to accidentally use copyrighted images by mistake. But behind every photog…
Sentiment analysis (or opinion mining) has become a hot-trend topic of market research in the past few years and it can show you what your museum visitors think and feel about their experience at y…
Since its initial launch in 2015, the AIM Quick Guide to ‘Donation Boxes in Museums’ has often been cited by our members in feedback surveys as one of the most useful AIM resources. …
Using Customer Journey Maps To Enrich Your Museum Visitor Experience
31/07/2019 in News, Visitor Focus
You think you might know what your museum visitors want when they come to you – but how can you be sure? If you want to get an insight into how your visitors think before they even step foot over…
Does your museum run a membership scheme – or are you considering starting one to boost your revenue and profile? Kerrie Fuller, an experienced membership consultant, has written some top tips to…