Programme
Wednesday 18th June 2025
9:00 am
Arrival and registration
If this is your first AIM Conference, you’re invited to join other ‘first timers’ for welcome coffee, hosted by Margaret Harrison, Head of Programmes at AIM.
10:00 am
Welcome to AIM Conference
Welcome from Rhiannon Goddard, AIM Chair and Head of Public Engagement Projects and Business Management, Historic Royal Palaces.
10:10 am
Welcome to Mary Rose Museum
A welcome from our host sponsor venue, Mary Rose Museum.
10:30 am
Keynote
Keynote speaker to be announced.
11:15 am
AIM Annual General Meeting
All AIM members are invited to attend the AGM.
An update on what AIM has achieved over the last 12 months on behalf of members, along with an overview of forthcoming activity. This is an opportunity to make sure you’re making the most of your AIM membership. There will also be an announcement on the dates and location for AIM Conference 2026.
The papers will be available nearer the time.
11:40 am
Breakouts - Taking care of people
Commissioning art – an adventure into the unknown!
The Brickworks Museum, Carolyne Haynes, Museum Director
The Brickworks Museum has undertaken two art commissions over the last four years, working with Arts & Heritage and The Imperial War Museum. As a small museum, and one based on bricks, this was a big step into unknown territory. Carolyne will explain how they started along the journey, some of the pitfalls they encountered but also the delight in letting someone with a very different mindset loose on their stories. The result has been interesting, often unexpected and always exciting.
Threads of change- reviving endangered silk weaving skills at Whitchurch Silk Mill
Whitchurch Silk Mill, Sue Tapliss, Mill Director
Whitchurch Silk Mill, an Accredited Museum and one of the UK’s last working silk mills, is dedicated to preserving the endangered craft of silk weaving. This session will explore the Mill’s strategies to create a sustainable heritage weaving business, enhance productivity, and engage new markets. Attendees will learn how the Mill balances its work as a museum with a rich visitor experience and the need to provide a future for its growing team of skilled heritage weavers. Key takeaways include practical tips for developing a new business model, modernising production techniques using an historic collection, and using the power of collaborations to ensure the survival of heritage crafts.
Stories and strategies - amplifying LGBTQ+ voices around the UK
Queer Britain, Sue Shave, Research Coordinator, Siân Williams, Project Manager, and Tash Walker, Founder – Aunt Nell Production Company/Podcast Producer
Are you keen to connect with LGBTQ+ audiences? Get some top tips on how to engage with LGBTQ+ audiences and make your collecting and storytelling more inclusive in the future using LGBTQ+ oral histories. Queer Britain has created a Best Practice Guide to help Heritage organisations collaborate better with LGBTQ+ communities. The guide was the result of a project, funded by Mindsets + Missions through the Museums Association, that saw Queer Britain and Aunt Nell run eight UK wide workshops. hosted by a local heritage organisation which welcomed members of their local LGBTQ+ community to contribute.
Anchored in the community
The Mary Rose Trust, Dominic Jones, CEO, Pippa Bostock, Sales & Marketing Director, Sally Tyrell, Corporate Development Manager, and Garth McArthur, Learning Manager
Learn how the Mary Rose Trust was able to engage with new and diverse audiences in Portsmouth, reaching those who can’t or don’t visit or take an interest in history. Using inspiration from the Mary Rose collection and funded by National Lottery Heritage Fund, ‘Anchored in the community’ created projects ranging from dance, music and art, working with young adults through to those living with dementia and visual impairments. And find out how community work is now integral to the formal learning offer.
11:45 am
Masterclasses
90 minute Masterclasses to run over lunch, but delegates attending these masterclasses will have time to get lunch beforehand. Pre-booking will be required and details will be shared with delegates via email closer to the time.
Telling your story with Bloomberg Connects
Alina Avasilichioaie, Partnerships Manager, Bloomberg Connects, Camilla Stewart, Deputy Chief Executive, Art UK and AIM Trustee, and Hazel Preston, Collections Content and Support Manager, Art UK
Join Bloomberg Connects and Art UK for a hands-on masterclass exploring how digital tools can bring your museum’s stories to life. Discover what makes great content, how to build engaging digital tours, and how to integrate them seamlessly into your visitor experience. Whether you’re starting from scratch or refining existing content, this session offers practical steps—through group work and real-world examples—to take your collections further, both online and on site.
Find out more about how Bloomberg Connects can help you reach new audiences: https://www.bloombergconnects.org/for-partners/
Going Places: Resource-led approaches to community collaboration and reducing carbon emissions
Gracie Divall, Going Places Project Manager, Art Fund, Dana Andrew, Professional Development Manager, The Exhibitions Group, and Laura Crossley, Director, Laura Crossley Consulting, CultureBloom, and AIM Trustee
Sharing insights and practical learnings from the Going Places development phase, this masterclass will consider approaches to community engagement and practical opportunities to reduce the environmental impact of exhibitions and loans. Taking an in depth look at two resources – both created in collaboration with small and mid-sized museums across the UK – participants will:
- Consider purpose driven, resource-led approaches to community engagement, bespoke to your organisation and local communities.
- Identify opportunities to reduce costs, in conjunction with the reduction of carbon emissions, of exhibitions, displays and loans.
- Build confidence in applying these approaches in your day-to-day work.
12:25 pm
Lunch and Expo
1:30 pm
Panel - Re:Collections
Hear the experiences and learnings from participants of AIM’s Re:Collections programme, funded by Welsh Government as part of the Ant-Racist Wales Action Plan.
2:25 pm
Breakouts - Futureproofing your organisation
It’s all about the money – futureproofing your organisation
The Charterhouse, Tom Foakes, Director of Development & Public Engagement (Deputy Chief Executive)
Financial resilience is ever more critical for museums and heritage attractions, and the ability to diversify unrestricted income streams and reduce the reliance on charitable donations and grants, provides a freedom to set your own financial agenda. But how do you do this and are you making the best use of your resources? How can you prioritise commercial activities when they are in tension with core charitable purposes? And how do you ensure that the need for cash supports your charitable mission? Join us to explore approaches to building your resilience.
Re-thinking the Rural Life Museum
Food Museum, Lisa Harris, Collections and Interpretation Manager, and Katherine Bridges, Curator
The Food Museum recognised that it had a collection that had been growing since the 1950s, with poor documentation and deteriorating storage. Change was needed fast to make the museum relevant to today’s audiences, enabling them to discover something new and challenging. With over 40,000 objects, a small staff team, a global pandemic and water coming through the roof, where do you start? During this session, Lisa and Katherine will share how the project evolved, how they made a collections audit work for them, intentional and unintentional learnings and the value of working differently with volunteers.
Making a change by picking up a pencil
Cartoon Museum, Joe Sullivan, Director
Over the past five years The Cartoon Museum has been focussed on building new audiences, modernising storytelling, and opening up collections to audiences that were previously under-represented. Through strategic and cultural changes, including a new vision to create ‘a world where everyone wants to pick a pencil and draw a cartoon’, the museum has pushed the boundaries of what a small museum with limited budget and capacity can achieve, finding new ways to democratise cartooning as an art form. This talk will explore the ideas, successes, learnings, and the role leadership plays in cultural change.
Leaning in - embracing the unknown
Cornwall Museum & Art Gallery, Bryony Robins, Co-Director, and Jonathan Morton, Co-Director
Navigating the uncomfortable realities of running a museum in financial deficit and the strategies used in surviving and eventually flourishing. Cornwall Museum & Art Gallery has been on a roller-coaster journey since its funding crisis. Three years on the museum is in a very different place, looking towards an exciting future with significant capital investment. The crisis helped face up to some basic challenges around what a museum could and should be, which led to some surprising and sometimes unorthodox results.
3:10 pm
Tea break and Expo
3:40 pm
Breakouts - Buildings on a budget
What’s in store for Newton Abbot Museum?
Newton Abbot Museum, Dr Charlotte Dixon, Curator
Newton Abbot Museum is embarking on an exciting project to build a state-of-the-art accessible store and community space. This follows on from a previous project, funded by the National Lottery Heritage Fund and community funding, to refurbish a derelict grade II listed Victorian church into a vibrant new museum along with community rooms and Town Council offices. This session will explore what was learned from the refurbishment project, including the pitfalls to avoid, how to work with funders, community involvement and future proofing and looks ahead to the exciting new store project.
Demystifying decarbonisation of historic buildings
Historic England, Dan Miles, Sector to Net Zero Project Lead and Senior Sector Development Adviser, and Liz Power, Director, Historic Buildings and Places and AIM Trustee
The session will use the recent results from the ACE-Historic England funded decarbonisation project to take the audience through the different steps required to commission decarbonisation work of a historic building. This will include what types of surveys are required, what they mean and what organisations can expect to see in a decarbonisation plan. The aim is to demystify the processes and steps organisations need to take when thinking about taking forward the decarbonisation of their building.
Land research: Taking the conversation outside
This session will present findings from AIM’s research project (with ACE, NMDC, and Welsh Government) exploring how museums operate, utilise and care for their outdoor spaces, and how this might need to change in the future in the face of climate change.
4:25 pm
Keynote
Speaker TBC
5:10 pm
Conference close
Day 1 of AIM Conference is scheduled to finish at 5.15pm.
Thursday 19th June 2025
9:00 am
Arrival and registration
9:30 am
Welcome to AIM Conference
Introduction to the day from AIM Director, Lisa Ollerhead.
9:45 am
A word from our sponsors
Alina Avasilichioaie, Partnerships Manager, Bloomberg Connects
10:00 am
Keynote - When their world ended our story began – the men of the Mary Rose
Alexzandra Hildred BA DSc DLitt MCIFA FSA, Head of Research, The Mary Rose Trust
A living community and a state-of-the art fighting machine, the catastrophic sinking of the Mary Rose and the miracle of her preservation provides a unique and vivid impression of Tudor life at sea. The intimate association of objects with individuals has enabled us to suggest occupations for some of the nearly 500 men who perished. Through physical, chemical and biochemical analysis we have learned that Henry’s fleet was not manned by only English sailors, soldiers and mariners, but by a diverse and cosmopolitan crew. This keynote will look at the evidence for the ‘Many Faces of Tudor England.’
10:45 am
Tea break and Expo
11:15 am
Breakouts - Stories of change
Supporting and growing a volunteer community
Amberley Museum, Katrina Burton, Museum Director and Alex Bogard, Volunteer Manager
Amberley Museum is continuing to grow their dedicated and award-winning community of over 400 active volunteers. This session will include practical examples of;
- Low-cost ways to recognise, reward, and retain volunteers
- Ways to support volunteers with training and wellbeing opportunities
- Different approaches to engaging and involving volunteers in decision-making
- The benefits and the challenges of developing new volunteering partnerships, particularly around corporate and supported volunteering programmes.
Disability in the heritage sector - can a museum become seamlessly inclusive?
National Paralympic Heritage Trust, Dr Samuel Goldstone-Brady, Collections Engagement Officer and Emily Toettcher, Head of Programmes
In 2023, the National Paralympic Heritage Trust began a five-year strategy to ‘Become Seamlessly Inclusive’. This challenged the team to rethink and redefine their approach to disability at all levels of the organisation. Work has included inclusive approaches to recruitment, the creation of traineeship and work placement opportunities, and the development and maintenance of meaningful partnerships with disability-focused organisations. Samuel and Emily will share their current (but in no way complete) learning, insights and practical tips developed from their strategy and advocate for more inclusive thinking for disabled and neurodiverse people.
Look after the team and the museum will look after itself
Brooklands Museum, Alex Patterson, CEO, Peter Wakefield, Loving Monday, Founder and Director, and Tamalie Newbery, A Different View, Senior Consultant
Planned investment in people and culture is the missing link in building resilient, adaptable museums. The past and current CEOs of Brooklands Museum will reflect on the deliberate steps they’ve taken to change attitudes and behaviours and the transformational difference it has made. They will share what worked and what didn’t, and ideas that could be tried in organisations of any size. Loving Monday’s founder, Peter Wakefield, has worked with Brooklands since 2019: drawing on his international and cross-industry work, he will share his experience of developing organisations by developing people and teams, and how that is playing out at Brooklands.
Fostering safe access and inclusion
Hamza Rana and Antonia Canal, Safe Access Peer Cohort Facilitator
During this practical session, we’ll be sharing details of the exciting new phase of AIM’s Safe Access project, which has been funded by the National Lottery Heritage Fund’s Heritage Innovation Fund. Through discussion around ‘safety’, we will be supporting attendees to explore wellbeing and inclusion within the context of their own settings. The session will also provide opportunity to help shape the practical resources being developed through the project.
12:10 pm
Panel - Discover the story behind Portsmouth Historic Dockyard Partnerships
Dominic Jones, Chief Executive Officer, Mary Rose Trust, Matthew Sheldon, Chief Executive Officer, National Museum of the Royal Navy, Hannah Prowse, Chief Executive Officer, Portsmouth Historic Quarter
This panel discussion will delve into the extraordinary journey of Portsmouth Historic Dockyard Partnerships—one of the heritage sector’s most complex yet inspiring success stories.
What began during the pandemic as a groundbreaking joint venture between the Mary Rose Trust and the National Museum of the Royal Navy has blossomed into the award-winning Portsmouth Historic Dockyard Operations Ltd., revolutionising visitor attractions through strategic operations, marketing, and ticket sales.
Today, this partnership continues to evolve, uniting with Portsmouth Historic Quarter—formerly Portsmouth Naval Base Property Trust—to reimagine the dockyard’s story through collaborative efforts in storytelling, site interpretation and community engagement. Gain honest perspectives on the challenges and triumphs behind reshaping Portsmouth Historic Dockyard’s identity.
12:30 pm
Masterclasses
90 minute Masterclasses to run over lunch, but delegates will have time to get lunch after the session. Pre-booking will be required and details will be shared with delegates via email closer to the time.
Ethical engagement with Global Majority histories and communities
Maya Sharma, Head of RACE Centre and Trust, Ahmed Iqbal Ullah RACE Centre and Education Trust
Join us for a relaxed and thought-provoking session, which will address both practical and strategic questions.
Hear about how Ahmed Iqbal Ullah RACE Centre & Education Trust approaches archive collecting and engagement work, through building sustained relationships with Global Majority communities. We’ll consider the principles and practicalities of ethical engagement work and share our approaches, experiences and questions.
You’ll come away with an understanding of the underpinning principles of ethical engagement work, as well as some practical ideas to take back to your heritage organisation.
Transforming destinations – new challenges, new opportunities
Professor Terry Stevens
This masterclass will explore the importance of destination management and the role of key stakeholders (including independent museums) in creating appealing, efficient and sustainable destinations, with examples of international best practice.
Participants will hear an analysis of tourism trends, critical success factors and a deep dive into the creation of ‘great’ guest experiences.
Expect the workshop to be challenging and demand a willingness to be innovative in taking ideas forward within your own organisation.
1:00 pm
Lunch and Expo
2:00 pm
Elevating marginalised voices by co-curating with communities
Tudor Place, Rob DeHart, Curator
Creating spaces for groups who have been marginalised in historic narratives is crucial for keeping museums and historic sites relevant for contemporary audiences. Join us as we look at the rewards and challenges of relinquishing curatorial authority through community-driven projects. Discover the process behind the exhibition “Ancestral Spaces: People of African Descent at Tudor Place” in Washington, DC, co-curated with descendants of enslaved individuals. Learn how to build trust and establish equitable relationships with stakeholders and create engaging narratives that show how the past informs the present.
2:55 pm
Breakouts – Museums and the climate crisis
Act Green - museum visitors and the climate emergency
Compton Verney, Louise Sinclair, Head of Marketing and Admissions, Kerry Radden, Associate Director at Indigo, and Ellie Oates, Audience Insight Executive at Indigo
Indigo’s Act Green survey is a UK-wide audience research project designed to understand the attitudes of cultural visitors and audiences to the climate emergency. This session provides an exclusive first look at Act Green 2024’s responses from museum visitors, comparing these to the wider dataset of cultural audiences.
The team from Compton Verney, who took part in Act Green 2024, will share reflections and explain how the findings influence their sustainability projects, including top things visitors expect museums to be doing when it comes to tackling the climate emergency, and how to engage with visitors through sustainability focused communications.
Beyond the display - environmental action in museums
Oxford GLAM, Jon Ray, GLAM Environmental Sustainability Manager and Chloe Caspers, Buying & Visual Merchandising Manager
Oxford University’s gardens, libraries, and museums (GLAM) house over 21 million items, making them one of the world’s largest university collections. They serve as a vital resource for research and public engagement and are committed to achieving net zero carbon and biodiversity net gain by 2035. Jon and Chloe will share their sustainability efforts and practical actions and highlight initiatives, including case studies on purchasing and retail, including the development of an in-house product grading system that evaluates environmental impact and supports more informed, sustainable purchasing decisions.
Seeds for Action live! Connecting a carbon literate climate community
Museum Development England, Alison Criddle, Museum Development Advisor: Environmental Responsibility, Museum Development North, and Catherine Mailhac, Consultant
This session will see Museum Development England’s Seeds for Action go live in person for the first time! Hear from museum peers about the positive impacts of Carbon Literacy training, and how they’re embedding carbon reduction and climate actions across their work. Together, we’ll explore pathways to support bridging the value > action gap of climate awareness and practical implementation. Consider this your opportunity within the happy whirlwind of conference to take time to connect with one another, celebrate positive steps made, and explore challenges and ambitions for the future.
Collective sector impact and the climate crisis
Art Fund, Gracie Divall, Going Places Project Manager, and Jo Paton Htay, Producer (Freelance)
As the climate crisis intensifies, museums are uniquely positioned to engage the public and inspire collective action through their programming, collections, and outreach.
Beginning with examples from Art Fund’s collaboration with THE HERDS, this workshop will convene colleagues from across the sector in a world cafe to consider the role that museums can play in addressing the climate emergency, strategies for meaningful engagement with complex and emotive subject matter, and how collaboration and large-scale initiatives can amplify our impact.
3:50 pm
Panel - That's how the light gets in
This final panel will close the conference on a hopeful note, discussing how museums can be beacons of care, inspiration and joy in a difficult world.
4:20 pm
Conference close
AIM Chair Rhiannon Goddard will bring AIM Conference 2025 to a close. The conference is scheduled to finish at 4.30pm.