Our research

We regularly commission research to help our members and the wider sector remain innovative and inspiring. From driving emotional engagement to evaluating economic impact, our work provides the actionable insights that help drive the sector forward.

Current research

Take our survey on land management

We’re looking into how museums with outdoor space of any size are approaching land management.

Operating models research – invitation to tender

Research into successful operating models for independent museums and success factors for trusts.

Read our latest research findings

Economic impact of independent museum sector

The 2024 edition of AIM's Economic Impact of the Independent Museum Sector Report and Toolkit, offering crucial insights into the sector’s economic contribution post-pandemic and amid recent financial challenges.  

Admissions pricing policy and its impact

Research into admissions pricing policy in museums and its impact.

Pleasure, connection, purpose

How museums can leverage emotions to build greater public support.

Older research findings

AIM Sector Survey Sept 2023

In September 2023 AIM conducted a survey on how the sector is managing in the midst of challenges.

Seeking certainty – AIM survey September 2022

In September 2022, after two years of pandemic measures, and during a dual energy crisis with wider cost-of living pressures in force across the national economy, AIM went out to members with a snap survey on recent performance, current challenges, and the need for support.

AIM Covid impact survey report Jan 2022

Balancing optimism and realism – AIM Covid impact survey report January 2022

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