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Acknowledging AIM support
Congratulations on receiving support from AIM!
We’ll pull together as much as we can from your application, but to ensure we share our approach and the timing of announcing this good news, we will require:
- Key contact details for your organisation (including your www and any social media details)
- Grant Project synopsis (A summary of your intended work, 200 word max)
- Relevant project or organisation images (hi res are best for use in our print Bulletin, we’ll also use for www and social)
- Approved quote on your project we can use in a press release (75 words max)
- Please ensure you are aware of the agreed date AIM and other grant recipients will go live with news of their successful application
You will also need to consider how you refer to AIM and our funders in your own communications. Be sure to:
- Check if there is a project #hashtag for social media
- When referencing AIM please use our guidance here.
- When referencing NLHF please refer to their guidance here.
- When referencing ACE please refer to their guidance here.
Questions? Don’t hesitate to contact the AIM communications team on email@example.com
New Stories New Audiences
All grant holders must acknowledge the support of AIM and National Lottery Heritage Fund publicly. They must do this for the duration of the grant contract.
- Online and social media including websites, blogs, and apps. Social posts should include @Aimuseums, @HeritageFundUK and #NationalLotteryHeritageFund
- Promotional material and publications e.g. leaflets, newsletters, posters, guidebooks, annual reports etc
- Press releases about work funded by AIM and the National Lottery Heritage Fund must also bear our logo, as well as acknowledging our support in the text
- Events – Your AIM and National Lottery Heritage Fund grant must be acknowledged at any event that relates to an activity we have funded.
We also expect you to develop innovative and creative offers or promotions designed to thank National Lottery players for their support and to raise awareness of your funding.
AIM Hallmark grants
All grant holders should acknowledge the support of AIM in any promotion for the project for the duration of the grant contract e.g. on your website, in social media, newsletters, press releases etc.
Recipients of a Hallmark grant should provide a case study with their final grant claim. Full details will be provided with the final grant claim form.
AIM Pilgrim Trust Collections Care and Remedial Conservation grants
Recipients of an AIM Pilgrim Trust Collections Care grant or a Remedial Conservation grant should provide the following with their final grant claim:
- 200 – 300 word case study outlining the background to the grant application, the work carried out and the impact this has had on the museum.
- 2 – 3 hi-res images to be used alongside the case study.
AIM Arts Scholars Brighter Day
All projects will gratefully acknowledge that the supported project has been enabled by a grant from the Arts Scholars Charitable Trust. The grant must be acknowledged in an appropriate manner stating, “Supported by a grant from the AIM and Arts Scholars Charitable Trust Brighter Day scheme” and must feature the AIM and Arts Scholars logos.
Acknowledgement guidance will be provided to successful projects. AIM and Arts Scholars will have the right to publicise the grant and project and the recipient will support press and other communications by providing images or text as required.
The museum must supply a completed Grant Claim Form, parts of which may be published by AIM in their communications. Any images supplied must be high-res jpegs. Supporting documents will also be required – a full checklist is on the Grant Claim Form.
AIM Biffa Award History Makers
Projects should refer to the Marketing guidelines for History Makers for the full details of what is required. Click here for the Marketing guidelines for History Makers>>
- Press release to share news of your AIM Biffa Award History Makers grant award
- Funder recognition:
- Added to museum website
- Funder recognition on site during physical works (if relevant).
During the project:
- Social media:
- Post regular updates showing the progress of your projects tagging both @BiffaAward and @Aimuseums.
- Biffa Award is part of the Landfill Communities Fund so please include #TheLCF on social media where possible.
- Marketing tracking document – keep a record of all publicity and future planned activity as part of your agreed milestone report claims.
- Press release – news story to be shared on project completion.
- An opening / launch event held on project completion with the Biffa Award Board and AIM team to be invited.
- Invite to be issued as a PDF with the AIM and Biffa Award logos (AIM to provide funders’ invite list)
- Funders recognised permanently on site with a plaque or board, plus recognition on the website.
- To use the phase ‘History Makers is funded by AIM Biffa Award, as part of the Landfill Communities Fund’ and the AIM and Biffa Award logos.
- Video – end of grant project video submitted with your final grant milestone report.
- History Makers website – all History Makers are added to the website here: https://www.history-makers.co.uk