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How safe are your collections? AIM guidance on how to report heritage assets in annual accounts
AIM work with JG Creative and RareEarth to keep the AIM website refreshed. Here, the two agencies share their top tips for a quick and simple digital refresh, to help you present yourself well online and generate more visitors.
Annual Report & Accounts, year-ending 31 December 2020
Guidance notes to accompany AIM Biffa Award History Makers applications round 5 (October 2020)
Expression of interest form, including information about making an expression of interest for AIM Biffa Award History Makers Round 5 (October 2020)
Legal issues arising from COVID 19- Farrer's conference slides
How much do you know about the make-up of your audience or visitor base? Do you know who is and isn't visiting, the frequency of their visits, what would make them visit more, spend more, donate or volunteer with you? What could improve their engagement with you and spread the word? And what about who isn't visiting but could be persuaded to? This guide will help you to consider what you know about your audiences both current and potential, why it would be worthwhile improving this, and how you might go about doing it. Crucially, it looks at how you can then use this knowledge and insight to deliver your strategic goals and make your organisation more resilient.