Admissions pricing policy and its impact

The aim of the this research was to:

understand current and potential pricing strategies, models and benchmarks, and their high-level impact on museum audiences
understand how museums can adapt charging to respond to the current environment and to be prepared for what may happen in the future.
create guidance museums can use to decide admissions strategies and how to set the right entry fee.

Funded by AIM and partners Arts Council England, Museums Galleries Scotland, the Welsh Government, the National Museum Directors’ Council, and the Art Fund.

2023

Executive summary WELSH executive summary Admissions pricing policy report WELSH admissions pricing policy report

Successfully setting admissions pricing policy

This guide is designed to be used to help museums and galleries decide admissions strategies that maximise income from those able to pay, put the museum in the right pricing bracket in the market, and still offer pricing options that make it accessible and welcoming to all.

WELSH Successfully setting admissions pricing policy

2016

Taking charge: Evaluating the evidence: The impact of charging or not for admissions on museums

Executive summary admissions research 2016 WELSH admissions charging summary report Final report taking charge 2016

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