Roundtable: Understanding audiences

Member Only

Date: 11 Jun 2025

Location: Online

Time: 11:00 - 12:30

Do you survey your audience? What information do you collect and how do you collect it? Would you like to start surveying your audience?

Prof. Fiona Candlin, Director of the Mapping Museums Lab, is planning a new research project on audiences at UK museums. She is keen to hear about your experience of surveying audiences (or not) and have your input on project design.

This informal session will be an opportunity to share experience, to talk about the things that went well and those that didn’t, and to consider a more collective approach to audience research.

Who should attend?

This event is for anyone involved in collecting and/or using audience data at your museum, or those who would like to find out more about audience research. The event is for AIM members only.

How to book

11am – 12.30pm Wednesday 11 June

This roundtable will be taking place on Zoom and is free to attend. Exclusively for AIM members.

Click here to book your free place (opens in a new tab)

Roundtable host

Fiona Candlin is Professor of Museology at Birkbeck and Director of the Mapping Museums Lab and has written extensively on museums. Her most recent book Stories from Small Museums, asked why so many community and special interest groups founded their own museums. Oliver Betts (National Railway Museum) said ‘It is a book that has reinvigorated my love of museums at a time of considerable upheaval for the sector; I recommend it highly’. For more information on the Mapping Museums Lab see: https://mapping-museums.bbk.ac.uk/

Sign up to our newsletter

* indicates required
Tick to also receive the Trustees newsletter
Marketing Permissions

Please select all the ways you would like to hear from Association of Independent Museums:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices.

Join AIM: We support and provide practical help to independent museums

Be part of a thriving community

Grow your network, attend events, learn from like-minded people and share your knowledge with our community.

Save money and get funding

Apply for AIM member grants, get discounts, special offers, promotions etc.

Get additional support from experts

Our team of consultants and mentors can help you.
Become a member From as little as £71 a year

Already a member? Make the most of your benefits.