Author: Victoria Wallace
Much as we love our collections, a museum without users is very unlikely to survive. It is also missing the point.
In theory at least, we have far more leisure time and holiday than our ancestors, even if we feel ‘time poor’. Yet there is so much competition for that time, and for our leisure pound.
So getting the visitor experience right is vital. It will ensure your collection or your site is better appreciated and understood, your museum or heritage site is valued and that more people visit and are willing to pay for their experience.
Successful Visitor Experience (opens in a new tab)