This free tool from AIM Associate Supplier Osch helps museums get a clear sense of how strong their brand really is – across vision, mission, audiences, identity and more. It’s designed for anyone who plays a part in managing the brand, wherever they sit in the organisation.
It can be used with multiple members of your team to build a shared picture across the museum, whether that’s leadership, marketing, learning or visitor-facing teams. It pinpoints where your brand is strong, uncovers gaps you might not have spotted, and gives you a clear steer on what to prioritise.
It’s a practical way to build alignment, plan improvements and make better decisions with the resources you have.
To try the tool, head over to the Osch website.
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