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2024 AIM Economic Impact Toolkit spreadsheet to calculate economic impact for a museum
Economic Impact of Independent Museum Sector 2024 - Summary Report
AIM Pilgrim Trust 360 Giving grant data 2024
Admissions Pricing Policy full research report Welsh
Success Guide - Research into admissions pricing policy in museums and its impact
Admissions pricing research executive summary
Admissions pricing policy full research report
Executive Summary of the Admissions Pricing Policy Research Welsh
Admissions Pricing Policy Success Guide Welsh
AIM Success Guide - Successful Fundraising at Museums, published November 2022
AIM Success Guide - Museum Displays and Interpretation
AIM New Stories New Audiences application form 2022
AIM New Stories New Audiences guidance notes 2022
Slides from the AIM Culture Recovery Fund support workshop held on 1 September 2021
We’ve put together six top tips to digital content creation to help focus your efforts so you’re using your time wisely and have the best possible chance of engaging with your audience.
AIM New Stories New Audiences guidance notes
New Stories New Audiences terms and conditions
AIM New Stories New Audiences application form
AIM training grants application form 2024
AIM's Retail Success Guide has been refreshed for 2020 including the latest advice and up to date case studies from AIM members
National Lottery Project Grants presentation given by Isabel Churcher, Senior Manager Museums, Arts Council England
AIM’s Success Guide on Marketing seeks to demystify the discipline for small and medium-sized museums, providing an overview of what marketing is and a helpful framework for developing a strategy and action plan.
How much do you know about the make-up of your audience or visitor base? Do you know who is and isn't visiting, the frequency of their visits, what would make them visit more, spend more, donate or volunteer with you? What could improve their engagement with you and spread the word? And what about who isn't visiting but could be persuaded to? This guide will help you to consider what you know about your audiences both current and potential, why it would be worthwhile improving this, and how you might go about doing it. Crucially, it looks at how you can then use this knowledge and insight to deliver your strategic goals and make your organisation more resilient.