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30/10/2024 in Finance 2024 AIM Economic Impact Toolkit

2024 AIM Economic Impact Toolkit spreadsheet to calculate economic impact for a museum

08/10/2024 in Finance Economic Impact of Independent Museum Sector 2024  - Summary Report

Economic Impact of Independent Museum Sector 2024  - Summary Report

08/10/2024 in Finance Economic Impact Toolkit 2024

Economic Impact Toolkit 2024

29/08/2024 in Finance AIM Pilgrim Trust grant data 2024

AIM Pilgrim Trust 360 Giving grant data 2024

12/01/2024 in Finance AIM training grants guidance notes

AIM training grants guidance notes 2024

01/12/2023 in Finance Admissions Pricing Policy Report Welsh

Admissions Pricing Policy full research report Welsh

01/12/2023 in Finance Admissions Pricing Success Guide

Success Guide - Research into admissions pricing policy in museums and its impact

01/12/2023 in Finance Admissions Pricing Research Executive Summary

Admissions pricing research executive summary

01/12/2023 in Finance Admissions Pricing Policy Report

Admissions pricing policy full research report

30/11/2023 in Finance Admissions Pricing Research Executive Summary Welsh

Executive Summary of the Admissions Pricing Policy Research Welsh

30/11/2023 in Finance Admissions Pricing Success Guide Welsh

Admissions Pricing Policy Success Guide Welsh

07/11/2022 in Finance Successful Fundraising at Museums

AIM Success Guide - Successful Fundraising at Museums, published November 2022

02/11/2022 in Visitor Focus AIM Success Guide - Museum Displays and Interpretation

AIM Success Guide - Museum Displays and Interpretation

31/05/2022 in Finance AIM New Stories New Audiences application form 2022

AIM New Stories New Audiences application form 2022

31/05/2022 in Finance AIM New Stories New Audiences guidance notes 2022

AIM New Stories New Audiences guidance notes 2022

02/09/2021 in Finance AIM Culture Recovery Fund support workshop slides

Slides from the AIM Culture Recovery Fund support workshop held on 1 September 2021

29/07/2021 in Visitor Focus Digital content creation top tips

We’ve put together six top tips to digital content creation to help focus your efforts so you’re using your time wisely and have the best possible chance of engaging with your audience.

24/06/2021 in Finance AIM New Stories New Audiences guidance notes

AIM New Stories New Audiences guidance notes

24/06/2021 in Finance New Stories New Audiences terms and conditions

New Stories New Audiences terms and conditions

24/06/2021 in Finance AIM New Stories New Audiences application form

AIM New Stories New Audiences application form

08/02/2021 in Finance AIM training grants application form

AIM training grants application form 2024

28/09/2020 in Visitor Focus Retail Success Guide 2020

AIM's Retail Success Guide has been refreshed for 2020 including the latest advice and up to date case studies from AIM members

07/09/2020 in Finance National Lottery Project Grants webinar slides

National Lottery Project Grants presentation given by Isabel Churcher, Senior Manager Museums, Arts Council England

03/09/2020 in Visitor Focus Successful Museum Cafes

Successful Museum Cafes

02/06/2020 in Visitor Focus Success Guide - Marketing

AIM’s Success Guide on Marketing seeks to demystify the discipline for small and medium-sized museums, providing an overview of what marketing is and a helpful framework for developing a strategy and action plan.

27/04/2020 in Visitor Focus Success Guide - Understanding Your Audiences

How much do you know about the make-up of your audience or visitor base? Do you know who is and isn't visiting, the frequency of their visits, what would make them visit more, spend more, donate or volunteer with you? What could improve their engagement with you and spread the word? And what about who isn't visiting but could be persuaded to? This guide will help you to consider what you know about your audiences both current and potential, why it would be worthwhile improving this, and how you might go about doing it. Crucially, it looks at how you can then use this knowledge and insight to deliver your strategic goals and make your organisation more resilient.

08/06/2018 in Visitor Focus Open Up Introduction (Welsh)

Open Up Introduction (Welsh)

08/06/2018 in Visitor Focus Open Up Guidebook (Welsh)

Open Up Guidebook (Welsh)

08/06/2018 in Visitor Focus Open Up Checklist (Welsh)

Open Up Checklist (Welsh)

08/06/2018 in Visitor Focus Open Up Case Studies

Open Up Case Studies

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AIM Energy Action Group

The AIM Energy Action Group is free to join and can save your museum money