Need a product or service? Take a look at the AIM Suppliers Directory
Stay in touch with the latest news from AIM and get information on sector grants, jobs and events with our free fortnightly E-News.
AIM Connected Communities Expression of Interest form
AIM Success Guide - Museum Displays and Interpretation
NRW Rising Leaders Programme 2022 - application form in Welsh
AIM equality diversity monitoring questionnaire 2021
Application for NRW Rising Leaders Programme 2022
How much do you know about the make-up of your audience or visitor base? Do you know who is and isn't visiting, the frequency of their visits, what would make them visit more, spend more, donate or volunteer with you? What could improve their engagement with you and spread the word? And what about who isn't visiting but could be persuaded to? This guide will help you to consider what you know about your audiences both current and potential, why it would be worthwhile improving this, and how you might go about doing it. Crucially, it looks at how you can then use this knowledge and insight to deliver your strategic goals and make your organisation more resilient.