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Admissions Pricing Policy full research report Welsh
Success Guide - Research into admissions pricing policy in museums and its impact
Admissions pricing research executive summary
Admissions pricing policy full research report
Executive Summary of the Admissions Pricing Policy Research Welsh
Admissions Pricing Policy Success Guide Welsh
Steady state? Results of AIM's state of the sector survey September 2023
Pleasure Connection Purpose - leveraging emotions for museums report
AIM Success Guide - Successful Fundraising at Museums, published November 2022
AIM Success Guide - Museum Displays and Interpretation
Balancing optimism and realism - AIM Covid impact survey report January 2022
How safe are your collections? AIM guidance on how to report heritage assets in annual accounts
Successfully Managing Archives in Museums - updated 2021
Annual Report & Accounts, year-ending 31 December 2020
This guide is designed to be of practical help to Boards of independent museums throughout the UK.
AIM's Retail Success Guide has been refreshed for 2020 including the latest advice and up to date case studies from AIM members
AIM’s Success Guide on Marketing seeks to demystify the discipline for small and medium-sized museums, providing an overview of what marketing is and a helpful framework for developing a strategy and action plan.
How much do you know about the make-up of your audience or visitor base? Do you know who is and isn't visiting, the frequency of their visits, what would make them visit more, spend more, donate or volunteer with you? What could improve their engagement with you and spread the word? And what about who isn't visiting but could be persuaded to? This guide will help you to consider what you know about your audiences both current and potential, why it would be worthwhile improving this, and how you might go about doing it. Crucially, it looks at how you can then use this knowledge and insight to deliver your strategic goals and make your organisation more resilient.