AIM National Conference 2021

AIM conference_1580x790px_new sponsor

Supporting. Sharing. Strengthening.

What hard lessons are we learning in the face of the pandemic? Have our reflections resulted in changes for good? What skills or new ways of working have we developed – and might they help us prepare for an uncertain future?

Our virtual Conference faces these questions head on, helping delegates build on their organisational and personal strengths to meet the challenges of the future with confidence and creativity. We’ll be looking at the importance of leadership and good governance during hard times, sharing the new ways of working we adopted and forecasting what next for the sector.

From practical sessions to personal reflections, expert plenaries to virtual networking, the conference brings together delegates from across the UK for engaging sessions led by practitioners, professionals, experts, and policymakers. We’ll cover the latest insights and advice and encourage you to make new contacts, catch-up and share best practice, too.

16, 17 and 18 June 2021

Early Bird Tickets now available
AIM Members Ticket – All 3 days of conference – Early Bird  £45.00
AIM Non-Members Ticket – All 3 days of conference £90.00
Buy tickets here>>

Need an invoice? To purchase your tickets via invoice please email Tonia Collett on and we’ll arrange this for you.

Conference programme

Sessions covering
Opening plenaries from DCMS and National Trust; Leadership challenges in small museums; Succession planning; Tackling inequalities; Member showcases; New models for leadership; Going digital; Developing new audiences, The future of volunteering; Managing change; Preparing for the future; Supplier expo and networking opportunities; and more!

What can you expect?
We’ll hear practical advice from colleagues who have strengthened their organisations through innovation in their approach to collections, in reaching out to new audiences through digital, in re-thinking their approach to volunteer succession and front of house activities, to name a few. Through inspiring and honest personal reflections together we’ll explore how to build resilience and ensure wellbeing in our working lives. Contributions will offer knowhow from across other sectors, together with the latest developments from policy makers and key sector bodies. AIM Conference 2021 will provide you with the knowledge, tools and inspiration to meet the future with confidence.

Click here for the full conference programme>>


  • Rt Hon Oliver Dowden CBE MP, Secretary of State for Digital Culture Media and Sport,
  • Tim Parker, Chair of the National Trust
  • Jessica Figueras, Chair, National Childbirth Trust
  • Heather Lomas, Prospering Boards consultant
  • Sara Wajid and Zak Mensah, Joint CEOs, Birmingham Museums Trust
  • Carrie Canham, Ceredigion Museum
  • Dr Karen Buchanan, Gairloch Museum
  • Amy Shakespeare, Innovation Manager, Cornwall Museums Partnership
  • Owen Roberts, Curator, Eyam Museum
  • Matthew Hick, Chair, Heritage Volunteering Group
  • Eleanor Moore, Sustainable Volunteering Officer, Museum Development South West
  • Piotr Bienkowski and Hilary McGowan, consultants
  • Sara Blair-Manning, Chief Executive Officer, Nottingham Castle Trust
  • Dr Jon Murden, Director, Dorset County Museum
  • Lizzie Glithero-West, Chief Executive, Heritage Alliance
  • Sarah Philp, Head of Policy, ArtFund
  • Sajida Carr, Director of Operations and Development, Creative Black Country
  • Becky Benson, Volunteering Officer, Shropshire Museums

Click here to read the speaker biographies>>

Put your questions to the Secretary of State for Digital Culture Media and Sport. The session with Rt Hon Oliver Dowden CBE MP will be pre-recorded, but you can still put your questions to him by emailing Margaret Harrison on by the end of May. The session will be hosted by AIM Chair, Andrew Lovett, and he will put as many of your questions to the Secretary of State as time allows.

Buy your tickets

Early Bird Tickets now available
AIM Members Ticket – All 3 days of conference – Early Bird  £45.00
AIM Non-Members Ticket – All 3 days of conference £90.00
Buy tickets here>>

AIM Conference Training Grants
In line with these tough times we have kept prices as low as possible. We will also be offering a small number of grants covering ticket costs, with a particular focus on members attending Conference for the first time and freelancers. To apply contact  including your AIM membership number in the first instance.

Buy tickets here>>

Headline Sponsors


Day sponsors: