AIM National Conference 2021

AIM conference_1580x790px_new sponsor

Supporting. Sharing. Strengthening.

What hard lessons are we learning in the face of the pandemic? Have our reflections resulted in changes for good? What skills or new ways of working have we developed – and might they help us prepare for an uncertain future?

Our virtual Conference faces these questions head on, helping delegates build on their organisational and personal strengths to meet the challenges of the future with confidence and creativity. We’ll be looking at the importance of leadership and good governance during hard times, sharing the new ways of working we adopted and forecasting what next for the sector.

From practical sessions to personal reflections, expert plenaries to virtual networking, the conference brings together delegates from across the UK for engaging sessions led by practitioners, professionals, experts, and policymakers. We’ll cover the latest insights and advice and encourage you to make new contacts, catch-up and share best practice, too.

Sessions covering
Opening plenaries from DCMS and National Trust; Leadership challenges in small museums; Succession planning; Tackling inequalities; Member showcases; New models for leadership; Going digital; Developing new audiences, The future of volunteering; Managing change; Preparing for the future; Supplier expo and networking opportunities; and more! Sessions will also be recorded and shared with ticket holders after the event, so if you miss anything, you can easily catch up in your own time.

What can you expect?
We’ll hear practical advice from colleagues who have strengthened their organisations through innovation in their approach to collections, in reaching out to new audiences through digital, in re-thinking their approach to volunteer succession and front of house activities, to name a few. Through inspiring and honest personal reflections together we’ll explore how to build resilience and ensure wellbeing in our working lives. Contributions will offer knowhow from across other sectors, together with the latest developments from policy makers and key sector bodies. AIM Conference 2021 will provide you with the knowledge, tools and inspiration to meet the future with confidence.

Conference programme and tickets>>


  • Rt Hon Oliver Dowden CBE MP, Secretary of State for Digital Culture Media and Sport,
  • Orna NiChionna, Deputy Chair of the National Trust
  • Jessica Figueras, Chair, National Childbirth Trust
  • Heather Lomas, Prospering Boards consultant
  • Sara Wajid and Zak Mensah, Joint CEOs, Birmingham Museums Trust
  • Carrie Canham, Ceredigion Museum
  • Dr Karen Buchanan, Gairloch Museum
  • Amy Shakespeare, Innovation Manager, Cornwall Museums Partnership
  • Owen Roberts, Curator, Eyam Museum
  • Matthew Hick, Chair, Heritage Volunteering Group
  • Eleanor Moore, Sustainable Volunteering Officer, Museum Development South West
  • Piotr Bienkowski and Hilary McGowan, consultants
  • Sara Blair-Manning, Chief Executive Officer, Nottingham Castle Trust
  • Dr Jon Murden, Director, Dorset County Museum
  • Lizzie Glithero-West, Chief Executive, Heritage Alliance
  • Sarah Philp, Director of Programme and Policy, ArtFund
  • Sajida Carr, Director of Operations and Development, Creative Black Country
  • Becky Benson, Volunteering Officer, Shropshire Museums
  • Ben Leah, Hayes Parsons Insurance Brokers
  • Glynis Powell, General Manager, Castle Bromwich Hall and Gardens Trust
  • Iain Standen, CEO, Bletchley Park Trust

Click here to read the speaker biographies>>


Catching up with colleagues is an important part of any conference and with with Hopin it’s easy – you can either meet people interested in having a chat, or talk specifically to an attendee.

Find out more here>>

Supplier Expo

As well as our speaker sessions, we have a great range of organisations and suppliers ready to share their expertise in our expo. All are familiar with AIM and working with heritage organisations, and include:

  • Artelia
  • ArtFund
  • Association for Heritage Interpretation
  • Bruynzeel
  • Charity Finance Group
  • Development Partners
  • Digi Tickets
  • Energy Action Group
  • Hayes Parsons Insurance Brokers
  • Jarrold Publishing
  • Jigsaw
  • John Puttick Associates
  • Kids In Museums
  • The Creative Core
  • Vennersys
  • Vernon Systems
  • Wandr

Do take advantage of the breaks in the programme to meet them for friendly advice, guidance or a chat!

Headline Sponsors


Day sponsors: