New research and guidance on museum admission prices

New research and guidance on setting museum admission prices

In partnership with Arts Council England, Museums Galleries Scotland, the Welsh Government, the National Museum Directors’ Council, and Art Fund, AIM commissioned DC Research Ltd and Durnin Research Ltd to explore current admissions pricing policy in museums and their impact.

This new work updates related research AIM commissioned in 2016 and should help museums and galleries consider how they might optimise their income, position themselves effectively in the market, whilst maintaining their accessibility.

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