Designing interpretation

Design of exhibitions is a specialist skill and can be provided by exhibition design or interpretive design companies, who will have 3D designers to plan the space and layout, and graphic (or 2D designers) to design graphic panels and digital content. They will understand visitor needs and guidelines for accessibility. However, there is some design work that can be done in-house. Simple graphic panels can be produced using software packages such as PowerPoint or Photoshop. You will need to consider the height of text, font size and colours to ensure that the panel is legible and accessible. You also need to use images that are high enough quality to be blown up on the panels (and don’t forget to check and obtain copyright). Showcase layouts, showing which objects will go where, can also be done in house and will help work out what objects will fit. Simple floor plans showing the layout of showcases and interactive exhibits, and elevations showing the location of graphic panels are also straightforward.

The visitor route is an important part of exhibition design. Gone are the days of ‘Ikea’ style routes that force visitors in a particular direction, but some people like a route and it’s important that the visitor experience has a logical sequence, with high points and reflective areas throughout.

If you need professional support, ask around to see who other museums have worked with and take a look at the AIM suppliers list. Exhibition design companies can be appointed on a fee basis or design and build. A design and build cost basis includes design and management fees and provides value for money as the design company will use tried and tested sub-contractors. If your project is supported by the National Lottery Heritage Fund and is over £250,000 you will be awarded development stage funding, which should include costs for an Interpretive Plan. This is a good time to appoint your exhibition designers as they can help to develop the plan and deliver the project at delivery stage.

Lighting is an important consideration. Adequate lighting is important to ensure that text and graphics are easy to read and to help people with visual impairments. Well used lighting can also highlight objects or displays and create a sense of atmosphere.

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