Supporting. Sharing. Strengthening. AIM Conference 2021

AIM is pleased to launch the 2021 national conference taking place online from 16 – 18 June, sponsored by ArtFund 

What hard lessons are we learning in the face of the pandemic? Have our reflections resulted in changes for good? What skills or new ways of working have we developed – and might they help us prepare for an uncertain future?   

The AIM conference faces these questions head on, helping delegates build on their organisational and personal strengths to meet the challenges of the future with confidence and creativity. With speakers from across government, sector support organisations and AIM members, conference delegates will be looking at the importance of leadership and good governance during hard times, sharing the new ways of working we adopted and forecasting what next for the sector.   

From practical sessions to personal reflections, expert plenaries to virtual networking, the conference brings together delegates from across the UK for engaging sessions led by practitioners, professionals, experts and policymakers. We’ll cover the latest insights and advice and encourage you to make new contacts, catch-up and share best practice, too.   

As you’d expect if you’ve attended an AIM conference before, the three days will provide you with the latest developments from policy makers and key sector bodies along with the knowledge, tools and inspiration you need to meet the future with confidence.  

Confirmed speakers to date

  • Rt Hon Oliver Dowden CBE MP, Secretary of State for Digital Culture Media and Sport 
  • Tim Parker, Chair, National Trust 
  • Jessica Figueras, Chair, National Childbirth Trust 
  • Heather Lomas, Prospering Boards consultant 
  • Sara Wajid and Zak Mensah, Joint CEOs, Birmingham Museums Trust 
  • Carrie Canham, Ceredigion Museum  
  • Amy Shakespeare, Innovation Manager, Cornwall Museums Partnership 
  • Owen Roberts, Curator, Eyam Museum  
  • Matthew Hick, Chair, Heritage Volunteering Group  
  • Eleanor Moore, Sustainable Volunteering Officer, Museum Development South West  
  • Piotr Bienkowski and Hilary McGowan, consultants  
  • Sara Blair-Manning, Chief Executive Officer, Nottingham Castle Trust  
  • Dr Jon Murden, Director, Dorset County Museum  
  • Lizzie Glithero-West, Chief Executive, Heritage Alliance  
  • Sarah Philip, Head of Policy, ArtFund 
  • Sajida Carr, Director of Operations and Development, Creative Black Country 
  • Becky Benson, Volunteering Officer, Shropshire Museums 

Click here to view the full programme>>

Get your tickets   

The conference is happening virtually for the second year, this time on Hopin, an online events platform that will give delegates access to networking opportunities to catch up with colleagues across the country, plus a dedicated expo space to meet suppliers who understand AIM members and their needs.   

Early Bird tickets are available now at £45 for the three days for AIM members and £90 for non-members. This includes access to all sessions across the three days, networking and the supplier expo, plus recordings of the sessions after the event.  

Buy your tickets here>>

Supplier expo

If you’re a supplier to the museum sector and want to find out more about commercial opportunities, contact the AIM team on  


AIM’s 2021 conference is generously supported by our Headline Sponsor, Art Fund, and our Day Sponsors, Hayes Parsons Insurance Brokers and Artelia UK.