AIM’s digital advice and guidance round up

There’s a host of advice and guidance available to help you engage with your audiences via digital activity, from putting a strategy in place through to evaluating activity and improving performance. Here’s a round up of what’s available from AIM:

Strategy and planning:

  • Digital strategy – Alec Ward from Museum Development London has useful pointers on where to start with all the digital guidance available. Read more>>
  • Creating content – originally part of AIM’s Coronavirus resources, but these 6 pointers are still relevant to help focus your efforts so you’re using your time wisely and have the best possible chance of engaging with your audience. Read more>>

Social media:

  • Social media – Heritage Creative have shared their top tips for reviewing your social media activity, ideal if you’re currently working on your social plan to support reopening. Read more>>
  • Inclusive social media – Becki Morris at DCN highlights best practice to ensure your social media is inclusive. Read more>>
  • Case study – Black Country Living Museum’s approach to Tik Tok became a roaring success overnight. We spoke to BCLM’s Audiences and Communications Manager to find out more about their approach. Read the case study>>


  • Website – does your website give the best experience? AIM Associate Suppliers Rare Earth and JG Creative share their recommendations for improving the visitor experience. Read more>>
  • Digital museum – how are you presenting yourself online? Top tips for a quick refresh of how you present yourself online to generare more visitors. Read more>>

Displays and tours:

  • Engaging displays – Experience Heritage explore some of the best methods for heritage sites to produce engaging displays while managing the impact of social distancing. Read more>>
  • Virtual tours – ATS Heritage highlight what makes a virtual tour stand out and drive engagement. Read more>>

Further resources:

  • Heritage Digital is funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. Find out more>>