Using Sentiment Analysis To Immediately Improve Your Museum Visitor Experience And Grow Revenues

Data, information, fresh knowledge and insights are the lifeblood of any organisation and AIM member museums can now benefit from a new service from P…

Data, Visitor Behaviour and Experience: Case Study And Tips To Improve Your Museum

Each year, we like to highlight some of the exhibitors that are attending AIM National Conference so that our delegat…

How To Create A ‘Lead Magnet’ And Turn Your Online Viewers Into Museum Visitors

As of January 2019, there were over 1.94 billion websites on the internet, so making your museum website stand out – and more importantly – work for you, is increasingly critical. In an ideal w…

How Can Museums Work With Web Design Agencies?

One of the challenges heritage sector organisations face when commissioning a new website is working with web design agencies. Building a great relationship and mutual understanding with you…

5 Simple SEO Tips To Get More Visitors To Your Museum Website

Have you ever wondered how SEO (Search Engine Optimisation) can boost visitors to your museum website? SEO can help your website rank higher up in search engines (such as Google) where it is more l…

Turn Views Into Visitors – Make Your Museum Website Work For You

It’s a question we get asked a lot at AIM – just how do you turn your museum website views into actual visitors? How many website visitors do you get each day? Ten? One hundred? One …

AIM Launches New Success Guide On The General Data Protection Regulation (GDPR)

Museums and other cultural organisations that want to understand how they should be responding to current and forthcoming General Data Protection Regulation (GDPR) can now benefit from a free Succ…